Michael Owen, a footballer and pundit who is well-known around the world, has been signed as a brand ambassador by SunBet.
Owen signed an exclusive contract from June 2023, as part of the betting platforms 13 thbirthday festivities. This marks the beginning of a new age for the business.
SunBet CEO Simon Gregory stated: “We are delighted to have Michael as our brand ambassador, to share with SunBet’s customers his profound insights into the game of soccer.
Anyone who is a fan of football and the English Premier League will be able to appreciate his in-depth knowledge and his insightful and articulate commentary. This has made him a sought after football media personality in the world.
As a former professional player, he understands what players and managers are thinking at crucial moments in a game and over the course of a long season. He brings this knowledge to bear on his analysis and commentary.
Among other duties, the 2001 Ballon d’Or recipient will provide weekly football betting odds and expert tips, as well as signed memorabilia. Owen, a successful racehorse trainer and owner, will provide periodic insights and information about the horseracing world.
“I’ve come to know South Africa well in my various roles over the years as a football expert and I understand the passion for football that exists in this country. I am excited to share with SunBet’s fans my passion and knowledge of the Premier League, the PSL and the PSL. Owen said: “I am excited to join one of South Africa’s leading brands, one that shares my passion for football, horseracing and other pursuits.”
Owen made his debut in football with English giants Liverpool as a 17 year old, and became the club’s youngest member as well as the goal scorer. Owen’s football career took him from the Reds, to rivals Manchester United and Newcastle United via Spanish heavyweights Real Madrid. He scored more than 220 goals over nearly 500 club appearances. Owen’s exploits on the international stage were also impressive. He scored 40 goals in 89 England appearances.
From Strength to Strength
SunBet is a company that has been around for 13 years. It began as a platform with major sporting events like the World Cup, and then expanded to include football, rugby cricket, golf and horseracing.
SunBet has evolved to offer fixed odds bets for the outcome of slot games and table games like roulette, blackjack and Baccarat.
SunBet will pay out more than R1 billion in 2022 as online entertainment shows impressive growth. SunBet is expected to have a great year in 2023, as customer numbers continue to increase and revenues are predicted at record levels.
Gregory explained, “However, it is clear that football is our most popular product and SunBet can offer soccer betting with thousands of markets, and odds that are competitive.”
SunBet is gearing up for another record-breaking season. The appointment of Michael Owen as a pundit will be a good sign.
