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A specialist gaming tech company that helps developers and publishers maximize their earning potential
SuperScale has announced that it raised USD$5.4 (EUR5million) in its Series A funding round. SuperScale will use the funding to expand their market-leading services that aim to transform commercial effectiveness throughout a game’s infrastructure. They have worked with major publishers such as EA, Fingersoft, and Big Fish Games.
SuperScale, founded in 2015 by Venture to Future Fund and Across Private Investments with Zero One Hundred as participants, offers a comprehensive SaaS platform that assists game developers and publishers in identifying revenue-boosting strategies. It also provides expert publishing and management services for game earnings. Venture to Future Fund led the Series A round, with Across Private Investments (API) and Zero One Hundred joining. This is the first major capital raising for SuperScale after a seed round in 2020. SuperScale, which was founded in 2010, has grown to a 70-strong company with offices in London Bratislava, and Gdansk.
SuperScale will be able to offer its revenue-growth service to more publishers and developers around the world with this new funding. SuperScale’s Venture Publishing model is a pioneering approach in which it invests directly into the games of its customers, and takes on responsibility for marketing, monetization, and liveops. The investment is recovered by a revenue-share on any additional profits generated.
Ivan Trancik is the Chief Executive Officer of SuperScale. He said, “SuperScale’s unique blend of professional services and data has quietly gained traction for nearly ten year. In 2023 it will be more difficult for companies to scale games than ever before, so we felt it was time to expand our services in order to help more publishers and developers succeed. This funding acknowledges the hard work and dedication of our team, and will enable us to reach major milestones on our ambitious roadmap.
Tomas Balaz is the Vice-Chairman of the Board of Directors for Across Private Investments. It has a robust yet innovative business model, which is perfect for the current global economic climate and the games industry in particular. We could not be more thrilled to make this investment in Ivan and the SuperScale Team. “It has been a great privilege for Across Private Investments that they were able to be a part this once in a lifetime opportunity in our region.
Ian Marsh, co-owner at NimbleBit in the United States, a mobile games publisher and developer that works with SuperScale to create popular titles such as Tiny Tower and Pocket Frogs said, “SuperScale’s approach is a winner for us.” “We retain all of our IP, while they manage, improve, and grow our titles in exchange for a profit share.” In this environment, it’s huge to see revenue records from games that are ten years old.
Apple’s 2021 privacy-first policy has led to a massive growth in SuperScale demand. The company’s headcount has been doubled since 2019. It opened dedicated London offices in 2022, and Gdansk offices in 2023.
