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The Unit is continuing to grow its global reputation
28th of June 2023 –The Unit continues to provide marketing services for LulaBet after the successful launch of the operator in South Africa.
The Unit joined LulaBet in September last year, bringing with it a wealth of experience gained over several years working within the sports betting and casino industries. The Unit provided this service for LulaBet, with a focus on paid social and search.
LulaBet, which is based in Cape Town and was founded by a team of experienced industry experts, has quickly become one of South Africa’s leading online casino and sports betting operators, combining technology and customer insight to create a rewarding experience.
The Unit’s ability to offer its world-class service in geographical locations around the globe has been demonstrated through this partnership. The Unit launched and grew paid search and social media marketing channels, for a sports betting start-up.
The Unit’s industry experts provide expert advice for each partner’s roadmap. The Unit’s experienced industry professionals can provide expertise for each partner’s marketing roadmap.
The marketing team is composed of consultants who have worked in the operator sector for many years. They understand the challenges that partners face on both a daily and strategic level.
The Unit, after assisting LulaBet with its launch and identifying strengths in a new business, will work with LulaBet to develop plans for further expansion on the South African Market. A second wave of growth is expected when more features are added by LulaBet.
Paddy Casey said, “I’m delighted to continue my partnership with LulaBet after a successful and enjoyable first year.” LulaBet proved that it could gain a foothold in the South African Market in a very short time. The experience of both parties has resulted in a successful collaboration. I’m excited to see what our marketing expertise will do to help them elevate their brand.
“We’ve built our global reputation since we launched five years ago. Our success in growing a startup like LulaBet shows how we can assist businesses across multiple jurisdictions. As we continue to demonstrate our capabilities, I look forward in providing our services to more markets.
Iain Gutteridge said, “We were looking for an agency with extensive experience in sports betting. The Unit was chosen because their team has extensive experience on the operator’s side, which allowed us to communicate with them quickly and directly. The Unit was a perfect fit for us as we are a group of betting professionals with a lot of experience who work at a high pace.
