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NOVOMATIC is ranked second in Austrian Brand Value Study by the European Brand Institute with a AAA rating. It also ranks 4th in Sustainable Brand Ranking.

In the ranking of this year by the European Brand Institute, NOVOMATIC ranked second in the top ten brands in Austria based on brand strength, trend, brand potential, and revenue. This is the fourth consecutive time that NOVOMATIC has been ranked in the top ten. The fact that NOVOMATIC was able, within a year, to achieve the highest brand value growth among Austria’s top 10 brands is particularly positive.

The leading European gaming technology company, with its 23900 employees and operations in over 100 countries, was able increase the value of its brand to EUR 3.446 Billion. In Lower Austria, only Red Bull is ahead of the gaming group. This outstanding rating is mainly due to the company’s continuous growth, its significant revenue increase and their commitment to sustainability through the implementation of an ESG and corporate responsibility program. As part of the Sustainable Brand Rating, the European Brand Institute also surveyed brand companies in Austria to determine their contribution to sustainable development. NOVOMATIC is rated AAA and takes 4th place.

“The excellent rankings both in the brand value ranking and the sustainable brand rating once again proves the success of our sustainability corporate strategy. According to this strategy, success can only come from embracing our responsibilities. Sustainability is a key factor in our success, and sustainable brands are a great way to build trust.

Austrian Brand Value Study based its 20th evaluation of the top 10 companies in Austria on the annual ranking by Trend magazine, “trend-TOP500” most profitable Austrian businesses. The Austrian Brand Value Study 2023 ranked 180 Austrian brands from 16 industries, with a majority of Austrian ownership. Their brand value was evaluated using the international standards ISO 10668 & ONORM 6800.


Copyright: European Brand Institute

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