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SOFTSWISS is a leading iGaming provider that shares its experiences in implementing artificial-intelligence (AI) into their everyday practices. AI has been a great asset in revolutionising data analysis, player and content personalisation, design, and real-time analytics.
Real Time Data Analysis
The Anti-Fraud Team within SOFTSWISS Managed Services has played a crucial role in saving operators EUR16m+ by 2022. This was achieved by processing 61.810 requests. Such data volumes are difficult to analyze manually. AI was able to help.
The SOFTSWISS Research and Development department (R&D), developed the Anti-Fraud Service. This is a real-time, data-analysis tool that uses machine-learning models to detect suspicious situations and bring them up to the Anti-Fraud experts. Recent updates also allow for a more accurate assessment of affiliate traffic, ensuring a safe and trusted iGaming experience.
Business Metrics Monitoring and Management is another valuable tool developed by SOFTSWISS R&D. It’s a machine-learning-driven system which analyses key business indicators and identifies any deviations in near real-time. BM3 identifies potential issues faster than traditional rule-based systems, enabling rapid detection and troubleshooting in order to avoid negative impacts on the client’s business and financial losses.
Vitali Matsukevich is the COO of SOFTSWISS. He says: “AI can be an effective tool to analyse large data sets quickly, but the decision-making should remain in expert hands.” You can’t leave all business decisions to artificial intelligence .”, despite its speed and efficiency.
Player Management & Content Personalisation
AI’s efficiency has also been demonstrated in the area of player management. SOFTSWISS R&D developed DOSSIER to analyze player behavior and enhance the gaming experience. DOSSIER is able to predict future actions and allows operators to offer timely and tailored offers.
The system can identify players who have a high lifetime value potential (LTV), and allow operators to give them special bonuses, or assign specific managers. This segmentation is applicable to a variety of scenarios.
In the SOFTSWISS Sportbook, AI is also used to personalise the content for players. AI-based tools allow the display of events based on player preferences. The system gathers data in real time on the activity of players and then displays the most relevant content including events that are particularly appealing to certain players or similar groups.
Vitali Matsukevich says: “This approach is beneficial to players because it reduces the time between wagers, increases their amount and LTV. The gaming experience is enhanced when players can easily find events that match their preferences. This has a positive impact on the overall performance of businesses .”
iGaming brand design
AI has made significant advances in the design field, and iGaming is no different. The implementation of generative AI has been a game changer at SOFTSWISS WebStudio. WebStudio’s primary goal is to deliver high-quality projects that exceed clients’ expectations.
AI is a great ally, especially during the first layout creation phase. AI can generate a variety of images that are aligned to specified parameters. It offers different compositions, content and details while maintaining the essence of the initial concept. These images are then used as a base for further refinement and animation by illustrators.
Vitali Matsukevich summarizes AI use for the industry as follows: “As innovators, we explore and test new tools, adapting global trends to enhance iGaming’s experience. AI’s enormous potential lies in its capacity to handle large amounts of data and optimise repetitive tasks, thus improving efficiency. We exercise caution when integrating AI in decision-making processes because we know that unexpected outcomes can result in financial loss. To ensure sustained growth and success, it is important to strike the right balance between AI’s capabilities while maintaining human oversight. .”
About SoftSWISS
SOFTSWISS, an international iGaming firm, provides certified software solutions to manage gambling operations. The 1,400-strong expert team is located in Malta, Poland Georgia and Belarus. SOFTSWISS is a holder of a number gaming licenses, and offers iGaming solutions in a one-stop shop. The company offers a wide range of products, such as the Online Casino Platform with thousands casino games, Affilka Affiliate Platform, Sportsbook Platform, and Jackpot Aggregator. SOFTSWISS introduced the first Bitcoin-optimized online casino solution in 2013.
