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Ladbrokes continues to expand its ambitions in the entertainment world with the launch Ladbrokes LIVE. This digital entertainment platform will provide thousands of fans free access to some of the UK’s most exciting live shows. It is powered by new strategic partnerships between O2, AEG Presents, and NME.
Ladbrokes Live, the interactive entertainment platform, will welcome existing customers as well as new audiences to its “World of Play”, giving them the opportunity to win thousands of free tickets to UK’s top live music and comedy events, and much more. To access the exclusive offers, fans must be 18 years old or older to register. There is no wagering involved.
Ladbrokes LIVE is a partnership between Ladbrokes and The O2, one of the most popular destinations for live entertainment, retail and leisure, AEG Presents who manage and promote concerts, tours and oversee venues, produce some world-leading music festivals and the industry’s leading brand in music, NME.
Ladbrokes LIVE, through these groundbreaking partnerships, will provide fans with access to thousands and unique live experiences. This includes premium tickets for live shows at The O2 in a specially-designed Ladbrokes LIVE private box. Ladbrokes LIVE will reward fans with free access to thousands of tickets and unique live experiences, including premium tickets to live shows at The O2 within a specially designed Ladbrokes LIVE Private Box.
Ladbrokes’ unique partnership with NME will see the return of Club NME Nights, a series across the UK that features incredible headline acts and unmissable sets by DJs. Ladbrokes LIVE will offer fans the chance to win free entry to Club NME events. The Ladbrokes LIVE Campaign also includes significant OOH digital media inventory at The O2 as well as a sponsorship for the NME Awards.
Kelly Rose, Ladbrokes Head of Brand, stated: “We are embarking on a new exciting era for Ladbrokes by connecting thousands of fans to artists and talents through the Ladbrokes LIVE Platform. We’re working together with The O2, AEG presents, and NME to bring our audience the opportunity to enjoy some of the best live shows in Britain.
Georgina Iceton, from AEG Global Partners said: “We’re pleased to welcome Ladbrokes and its customers to world-famous events like The O2, as well as best-in class festivals with AEG Presents.” The O2 will be able to offer a unique guest experience at The O2, as well as other live events and venues across AEG Europe. This will provide a new level of entertainment for Ladbrokes’ customers, along with all of our visitors.
Holly Bishop, Chief Operation and Commercial Officer at NME said: “We’re thrilled to announce that Club NME is returning, providing music fans with unforgettable experiences in some of the UK’s finest venues. Club NME will be more accessible than ever thanks to Ladbrokes. “We’ll see you in the front.”
