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GlobalBet is a leader in the gaming entertainment industry and lottery sector, offering comprehensive solutions to operators. GlobalBet is a global leader with more than 250 B2B clients in 50 countries. These include industry giants like Novomatic (formerly GVC), Entain and Flutter. GlobalBet has a range of solutions developed in-house that cover all aspects of the betting industry. GlobalBet generates 10 million betting tickets per day for its clients. This results in a staggering 1 billion USD gross gaming revenue each year.
In an exclusive interview with ‘s CEO Daniel Grabher we explore GlobalBet’s journey. We also discuss its role as a pioneer in bringing virtual sport to emerging markets, expertise in highly-regulated European markets, the company’s dedication to providing exceptional player experiences, and its commitment to deliver exceptional customer service.
EuropeanGaming : Could you give us some general information on GlobalBet?
Daniel Grabher: Yes. GlobalBet, a family-owned business founded in 2004, was inspired by our passion for excellence and innovation in the iGaming sector. Over the years we have grown rapidly and expanded our operation to many countries. We are now a multi-national corporation. We have B2B operators from over 50 different countries among our clients. We are committed to providing cutting-edge solutions, unmatched player experiences, to operators in emerging market, national lottery, the broader industry of lotteries and highly regulated European markets.
EuropeanGaming GlobalBet: GlobalBet introduced Virtual Sports, along with the lottery sector, to emerging markets like Africa and Latin America. How has this move contributed to your success in the region?
Daniel Grabher: Our presence is strong in emerging markets such as Africa and Latin America. However, we are pioneers and market leaders on the African continent. After years of working in Africa, it became clear that our local knowledge, especially for those with retail betting experience, was our biggest advantage in the market. Bettor’s across Africa still value the traditional of betting in person and the trust that they place in their familiar brands. As the industry continues to evolve, operators are now challenged with delivering an engaging multi-channel betting service, starting at retail. GlobalBet understands the importance of this transition and is committed to improving our retail offering and seamlessly integrating it into our online and mobile sportbooks.
EuropeanGaming : We have noticed that GlobalBet virtual games are becoming increasingly popular among African players. Could you give us some insight into why African players prefer GlobalBet games to other options?
Daniel Grabher: Yes! GlobalBet offers virtual games of exceptional quality, which is one of the main reasons African players prefer GlobalBet. In the last decade, GlobalBet has been committed to providing top-notch gaming to operators on the continent. Our players are now accustomed to the games we offer and have come to appreciate our high standards. Virtual Football Pro has been our top seller in Africa. Its immersive gameplay and realistic simulations have captured players’ attention. It is gratifying to watch how our innovative games, like SpinWin and Number games, have been embraced by players. We are proud to have built such a strong relationship and remain committed to offering the best virtual gaming experience to the African gaming community.
EuropeanGaming – As a leader in emerging markets and a market entry expert, what are the key factors that operators should consider when entering Africa?
Daniel Grabher: Operators entering the African market need to consider several factors. Understanding the local players’ cultural preferences and nuances is important. Africa is a continent of diverse cultures, languages and sporting preferences. Success depends on adapting your offerings to resonate well with the target audience. Operators should also conduct extensive market research in order to identify the most promising areas within Africa. They should consider factors like internet penetration, mobile usage and regulatory environments. Market entry can be greatly facilitated by building strong relationships with local stakeholders and partners who have extensive market knowledge.
EuropeanGaming : Could you give us some insight into the regulatory environment in African countries? And how operators could navigate the different licensing requirements.
Daniel Grabher: In Africa, the regulatory environment for the iGaming sector is complex and diverse. Each nation has its own rules and licensing requirements. The complexity is due to the fact that different countries have different levels of development in terms of regulating online betting and gambling. There are however some common trends and themes that can give operators valuable insight into this complex market. One of the biggest challenges facing operators in Africa, for example, is the fragmented regulatory landscape. Some countries have clear and comprehensive online gambling regulations, while others have outdated, ambiguous or no legislation at all. It is important that operators research and fully understand the regulatory landscape of each country in which they want to operate.
EuropeanGaming : Thanks for your valuable insights. Could you please continue to share more on this topic?
Daniel Grabher: Yes. There are also emerging regulatory frameworks in several African countries, which are realizing the economic benefits that can be derived from regulated online gaming and are taking measures to implement clear legal structures. These new regulatory systems offer operators opportunities, but also strict licensing requirements.
Operators entering the African market must also obtain the licenses necessary to legally operate. License requirements vary greatly from country to country, and can include financial, technical, or operational factors. Operators are required to meet certain criteria. These include financial stability, responsible gaming, data security and customer support channels.
In some African countries, regulators will also require or prefer that licensing be done in partnership with local entities. These partnerships provide operators with invaluable insights into the local markets, can help navigate cultural nuances and foster trust with local customers. It is important to build strong relationships with local partners in order to enter and operate successfully in certain African markets. The iGaming market is expanding in Africa and regulators as well as operators are recognizing that responsible gaming and player protection are important. Operators must demonstrate their commitment to promoting responsible gaming behaviors, offering self-exclusion and supporting players with gambling-related problems.
Finaly, the availability and reliability payment solutions have a significant impact on the success of operators operating in African markets. Operators must consider the payment preferences and methods of each player in a country as well as local infrastructure to ensure smooth and efficient transactions.
EuropeanGaming – What cultural considerations should operators keep in mind as they tailor their products and service to African players.
Daniel Grabher: Cultural factors are important in tailoring services and products to African players. Operators must be aware of the different cultural backgrounds, languages and traditions on the continent. Adapting user interfaces and game content in order to reflect local culture can increase player engagement, foster familiarity, and foster a feeling of belonging. Understanding the sports and betting preferences of each region is also important. African players are often passionate about football (soccer), however, it is important to know other popular sports, such as cricket, rugby and athletics depending on the country. Operators can build stronger relationships with African players by demonstrating cultural sensitivity.
EuropeanGaming : Can you describe specific strategies and solutions GlobalBet provides to help operators succeed and add value in the African market?
Daniel Grabher, GlobalBet: We understand the unique needs and preferences of African players. We offer solutions and strategies that are tailored for success on the African market. Operators can offer a customized experience to African players with our localized content. Our diverse sportsbook offers cover popular sports on the continent including football, cricket, and rugby. This provides operators with a complete portfolio. Our market insight and strategic advice helps operators make informed choices about market entry, compliance with regulatory requirements, and player acquisition. Our expertise, impressive statistics, and comprehensive solutions will help operators tap into the enormous potential of the African Market and achieve sustainable growth.
EuropeanGaming: The importance of retail experience in creating great player experiences. GlobalBet’s retail strategy is a key factor in ensuring players receive a great gaming experience.
Daniel Grabher: GlobalBet is focused on the retail experience. We understand the importance of providing a seamless gaming experience in retail environments. Our robust retail solutions empower operators to offer intuitive user interfaces and captivating visuals. We also provide engaging gameplay. We invest in cutting-edge technologies and leverage our industry expertise to create immersive gaming environments that keep players coming for more.
Conclusion: GlobalBet’s journey as a family-owned business to becoming a multi-national corporation demonstrates its unwavering dedication to innovation, excellence and providing exceptional player experiences. GlobalBet has an impressive clientele that includes over 200 B2B companies in more than 50 countries. With a proven track record for generating substantial daily betting ticket volume and gross gaming revenue, GlobalBet is trusted in emerging markets, the national lottery industry and highly regulated European market.
