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Global logistics company A.P. has extended its partnership with Esports entertainment company BLAST. Moller-Maersk for the second year.
This deal guarantees that the Maersk brand will continue appearing across BLAST Premier digital and physical platforms through the 2023 season. It reaches more than 150 countries around the globe.
BLAST was the first global logistics company to become a long-term partner in esports, gaming and esports in 2022. This partnership is well-known for its MVP activation (Most Valuable Player), which awards the top player at each event with a Maersk MVP trophy.
A.P. Digital is transforming physical infrastructure to create seamless digital customer experiences. Moller-Maersk connects and simplifies global supply
Chains with cutting-edge technology Maersk is expanding its internal team.
The partnership with BLAST allows for a closer connection between technologists and digital natives.
audience by the power and global appeal that esports and gaming offer.
Oliver Clarke, Commercial Director of BLAST said that “We are very proud and excited to extend our partnership avec A.P. Moller-Maersk was their first ever global partner in esports last year. This video highlights the amazing work we have done together over the past 12 months, and our shared commitment towards bringing esports nearer to those who love it through integrated digital campaigns.
Samuel Poulter is Head of Corporate Branding at A.P. Moller – Maersk said: “We look forward our continued engagement with BLAST, and the gaming community. We have been thrilled to share stories about the Maersk MVP segment and celebrate the great talent in the community.
A.P. Moller-Maersk is an integrated container logistics firm that connects and simplifies its customers’ supply chains. The company is the world’s leader in shipping services and has approximately 100,000 employees.
BLAST Premier is the premier Counter-Strike tournament series in the world. It hosts the top players and teams, offers opportunities to regions around the world, and crowns the world champions of CS:GO. The seven BLAST Premier events have a combined prize pool totaling $2,475,000 and 32 of the best teams in the world.
BLAST Premier 2023 global partners: A.P. Moller – Maersk CS.MONEY, and EPOS
