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ProgressPlay will bring to Cyprus its innovative new technology and tools, which it first presented earlier this year at the SiGMA Balkans & CIS Show during the first week in September.
ProgressPlay’s commitment towards innovation, cutting edge products, and casino-centric solution aligns with SiGMA values. The show and awards will be held in Cyprus for first time, where they are expected to attract record numbers participants, aided by a sunny Mediterranean holiday destination, and a pulsating program of events and speakers.
ProgressPlay has made the rounds at international shows, serving the igaming market B2B for the past two decades. They want to make sure that operators know about their platform capabilities and services, which have significantly improved through multiple waves of investments.
This increased market exposure can be attributed to ProgressPlay’s platform technology, which provides a comprehensive gaming solution across multiple products and channels. It gives the company a vital new edge in its quest to provide long-term value for a growing operator cluster. ProgressPlay’s platform uses robust analytics to manage player accounts, payments and bonuses, loyalty programs, games and fraud prevention.
Marina Nahhas, ProgressPlay’s Sales Manager, said: “We held some very interesting meetings in London as we extended our outreach to the international igaming industry.” We are thrilled with the excitement from operators and casino brands as we move our new technology around from show to show. They have been looking for solutions that will deliver more in a very competitive environment.
The innovative Responsible Gambling Software by ProgressPlay, which is proprietary and was recently introduced into the international online gambling industry, covers topics such as KYC, player activities, affordability levels and a transparent audit. In the first half, this data-driven product was shortlisted for the EGR’s inaugural Safer Gambling Award. This is a major achievement for a brand new product.
The company has rethought their Responsible Gambling Strategy, creating an AI-driven flow that engages players and recognises them in real time. It also rates the player according to different standards. This feature is highly appealing to the regulated markets, which are under increasing pressure from regulators across Europe and beyond.
Over 150 online casinos have partnered up with ProgressPlay to offer a unique combination between casino games and sports betting. ProgressPlay’s sportsbook provides up to 40,000 betting markets in 20 languages. The new platform also offers extensive value-added service alongside thousands of casino titles, including slots and online casino.
Itai Loewenstein, ProgressPlay’s CEO, said: “Marina, I, and other industry leaders look forward to meeting with our growing cluster of casino operators, fostering meaningful new connections, as well as getting immersed in the insightful conversations that a show this size generates.” We will, of course, be there to showcase our cutting-edge product within an event which aims to set new standards and propel the igaming industry forward.
