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Future Anthem , the leading AI and data science company, has launched its personalisation product for sports. This extends its market-leading abilities in gambling to sports betting.
This new set of sports features will create a unique and customized sports betting experience that engages in real-time.
Anthem, following a successful Series A, has heavily invested in its sports offering. The company has built a team of sportsbook operators, including William Hill Betfair Betway and Wynnbet.
Future Anthem’s Chief Product Officer Ian Tibot said: “With the launch of AmplifierAI for sports, Future Anthem sets a new standard for personalisation of sports operators. And it does so quickly.”
“The diversity of different behaviour styles creates a problem unique to sports operators. The industry has been forced to provide a uniform experience for all players, due to the rapid and dynamic changes in the sports betting market.
Amplifier AI is a product powered by data and AI that allows players to be personalised at every stage of their journey.
The ability of Amplifier AI to personalise data in real time is enabled by the use of cutting edge AI technologies, which can process the unheard of scale and speed in the sports betting sector. It can send millions of data points personalised to players through seamless data integration.
Amplifier AI sports modules allow operators to customize the betting experience, from the homepage to the bet slip. It creates live audiences to be used in innovative and personalized marketing campaigns. AI is also used to optimize promotions.
Future Anthem has had positive impacts on players in its initial implementations. Results include the ability to predict churn up to 99% faster than traditional methods, deliver a nearly 50% open rate of 1-to-1 marketing communication and create personalised audiences which increase app opening rates by 200%.
Amplifier AI will transform the way operators interact with players. It allows them to deliver highly measurable, results-driven interactions, in real time. This sets a new standard for personalisation within the industry.
