Reading Time: 2 minutes
Venatus and Bidstack announced a partnership to give Venatus access to Bidstack’s video game advertising inventory in six major global markets.
Since 2017, Bidstack, which pioneered in-game advertising, has built a network of over 400 video games on mobile and PC. This network reaches a total of 100,000,000 people each month. It has worked with publishers like Sports Interactive, Ubisoft, Miniclip and delivered award-winning campaigns for brands including OneFootball and Marriott Bonvoy. DoubleVerify announced their support for this format in 2022. The IAB and MRC have released official measurement standards.
Venatus, which has more than 40 gaming experts in its global sales team, will be the sole owner of the direct sales of Bidstack’s in-game inventory throughout the US, UK and Germany. Venatus’s ability to access Bidstack’s in-game network will add a new dimension to its offer. This includes campaigns that are run in-game, on websites like EA, Futbin and Rovio, and on custom activations for platforms such as Roblox. Venatus has previously worked with Bidstack to monetize esports properties like Gfinity via advertising.
James Draper is the CEO and Founder of Bidstack. He said, “Bidstack has a long history as an innovator in video game advertising. We’ve now identified an opportunity for massive value creation for both businesses, customers and partners, through a major tie in that combines Venatus gaming specialist sales strength with Bidstack programmatic technology, and a carefully nurtured game network. Bidstack cannot capitalize on the in-game advertising opportunity alone. Venatus is a great partner.
Rob Gay, co-founder and CEO of Venatus said: “Venatus provides brands with multiple touchpoints within, around and next to video games. We are now partnering with experts to add a new string to our bow for our customers. With the rapid rise of in-game advertising and its intrinsic growth, we have partnered with the experts. This partnership is timely after the expansion of US leadership in June. With Bidstack’s world-class in-game network we can create richer and more diverse campaigns for our clients on this exciting gaming media channel.”
