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WakeApp’s educational resource for mobile app marketers, “Source of the month”, continues.
Why do we do this?
It used to be enough to have a unique application that had no analogues, and connected the user to the service. But today, this isn’t enough. The number of apps in app stores is at an unprecedented level: 2.6 millions in Google Play, and almost 4.5 in Apple App Store.
WakeApp decided to educate new marketers, partners, and experts in the mobile app marketing market about the latest GEO trends as well as traffic sources and promotional features. We would like to share with you a well-known traffic source and tool for promoting mobile apps – Iron Source.
IronSource has been a leading ad-mediation platform in the mobile advertising industry since 2010. Our platform allows our clients to receive high-quality traffic and allows developers the opportunity to monetize. Developers receive the maximum payout for each impression of an ad, while advertisers get a lead.
IronSource and Unity will form the leading platform for in-app advertising and creation by November 2022.
Facts About IronSource:
- Industries: Gaming, Mobile App Installs
- Payment models: Flat rate, Revshare, ROAS, CPC/CPCV, CPA/CPCV, CPC/CPCV, CPE/CPV, CPC/CPCV, CPI/CPV, CPM/CPV, CPS/CPV, CPL/CPM, CPS/CPV, CPL/CPM, CPS/CPV, CPL/CPV, CPM/CPV, CPC/CPV, CPC/CPCV
- Audience:3 billion
- Applications: +80 000
- IronSource is connected to 87% of the top 100 Google Play apps and Apple Store.
- IronSource will end its merger with Unity Ads in November 2022.
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50% Research and Development
- Year of Foundation – 2010
IronSource offers a variety of ad formats, including ready-made ad unit templates. Advertisers can grab the attention of viewers with both interstitial ads, banners and reward-perview videos.
It is suggested that you use the following formats to attract traffic:
- Rewarded videos. This format works best for building trust between the audience and you through an exchange of equal values.
- Advertising that operates on the basis of mini-shops. The user receives a list with actions that he can perform to earn valuable rewards. This tool will allow you to increase revenue through traffic monetization. It will also increase audience engagement and encourage them to stay in your application for longer.
- Interstitial videos ads. Tool for monetizing traffic by using creatives which require the user to visit the advertiser’s site within the software. You can earn money by allowing the user to continue using the software without interruption.
- Interstitial ads with rewards. A way to attract large traffic volumes within an application by rewarding the users for watching videos. Appears during natural user transitions.
- This format is the most popular and has the easiest integration algorithm.
IronSource’s formats are effective tools for attracting potential audiences within an application.
IronSource is a popular platform for ad mediation. It can increase both your app revenue and CPM. IronSource allows you to work with multiple ad networks simultaneously and integrate via a single SDK.
Choose from 15 advertising networks on the platform. IronSource will handle them for you. This will save you time and make the traffic-generating process as easy as possible. IronSource’s uniqueness is that it allows you to track key indicators like ARPDAU, DAU and engagement.
IronSource is connected to ad networks that use its traffic.
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AdColony
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AdMob
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Amazon
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AppLovin
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Chartboost
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Facebook
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Fyber
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HyprMX
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InMobi
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Maio
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Mintegral
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myTarget
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Tapjoy
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UnityAds
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Vungle
IronSource is now a part of the arsenals of all major players in the market. The platform’s effectiveness is once again proven by the fact that advertisers can choose from a wide variety of targeting options. The platform filters all incoming traffic independently and eliminates fraud and irrelevant users.
IronSource Features:
- Access detailed reporting tools to increase traffic monetization revenues.
- IronSource ads have been rigorously tested to ensure that they do not affect the performance of applications.
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Real-time access to auction rates
- A/B testing. The system provides 3 powerful tools for testing to optimize the process.
- Simple dashboard.
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Advertising streams with different adaptations for different audiences segments.
- Separate bids for each platform/publisher/app within the advertising campaign
- Rates for each Geo within RK
- AppsFlyer integration: Cost and CPI
- Creative Tracking
- Import CPI / Bids / Offers without waiting for a Manager
- You can disable or enable advertising campaigns yourself
- Test creatives A/B: Endcards, videos
- Fast Tech Support
- IronSource provides full staking support
IronSource Disadvantages:
- Heavily Loaded Technical Support
- Ad campaigns can be stopped or re-rolled without any notification.
IronSource’s funnel is not much different than other in-app advertising sources. Users click on in-app advertisements, go to landing pages and the app card within the marketplace. You can use a variety of formats that are high-converting to attract users to the product you’re advertising and to encourage them to make a switch.
IronSource’s high-quality optimization tools and targeting options, combined with its highly efficient algorithms, allow you to target interested traffic and save money on advertising.
What is IronSource and how can it be used by a marketer?
To start using the Advertising Network, you must register by clicking here.
Please fill in the following fields: Full name, password (if applicable), company name, city, and country.
An email will be sent after you fill in the fields to the specified email. To complete the registration, confirm your email.
Step 1. Step 1.
Click on the item Promote in the left-hand menu. Then, in the window that opens, click Campaign +New.
Filling in basic information Step 2.
- Name the advertising campaign
- Add a link for the application
- Select a payment model
- Determine your minimum auction bid
Step 3. Step 3.
- Click URL to add a clickable link
- Add a link (URL) to the image
Step 4. Targeting
- Advertising format. Rewarding or Interstitial video.
- Device type. Mobile or tablet phone
- Android and IOS.
- Publication planning. The campaign will start automatically after all settings have been completed. Select “Set Dates” if you don’t plan to launch a campaign immediately.
Step 5. Step 5.
- You can set up a daily budget that is the same for all your advertising campaigns.
- By country You can set the daily budget separately for each country.
HTML 1_ The Iron Source function allows you to change and adjust the bid within a campaign by selecting certain publishers with a higher CR. This effectively allocates the budget.
Step 6. Step 6.
IronSource allows you to create as many as 15 ad group depending on your GEO.
Step 7. Step 7.
You can either create your own creatives or select from the ones offered by the platform.
To create a creative you need:
- Name creative groups
- Select ad format
- Video and Carousel
- Full screen video
- Video Card Interactive
- Game format
- Select Language
Advertisement is ready to go
What is IronSource and how does it work in WakeApp
IronSource is already connected with many of our clients and they are getting good traffic. I’d like to point out that IronSource is a great place for IOS apps. The site adheres to all Apple requirements in terms of preserving personal data and maintaining their confidentiality.
Our platform allows us the ability to target only profitable and relevant traffic for our clients. You can customize the targeting to meet the needs of advertisers, and only attract users who may be interested in the product.
IronSource is a popular platform for ad mediation that allows advertisers and publishers to generate high-quality traffic with modern ad formats. IronSource is a popular and effective source of in-app traffic among marketers.
IronSource is just one of 30+ media sources that our media buyers utilize to promote WakeApps.
WakeApp has been using this traffic for more than five years to benefit our clients who are looking to reach a young, but also solvent, audience.
About this rubric: Each month, we will provide instructions on promotion, by traffic source, by GEO traffic. We will discuss the characteristics of promotion for a specific region, and share life hacks and prohibitions. Imagine it as the desktop guide for mobile marketers.
About Us:WakeApp has been in the mobile marketing industry for over 9 years. It is a leading developer and promoter of mobile gaming and non-gaming applications for e-commerce, video streaming and food delivery verticals, as well as utilities and finance. WakeApp was awarded the Media Agency of the Year in the Sigma Asia Awards in early 2022. In 2021, the agency placed 5th in the AppsFlyer XIII 13th Edition.
