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Chris Rock, a certified gold standard Hollywood actor, stand-up comic, and newly launched UK iGaming brand, has been featured in BetMGM’s first advertising campaign.
The campaign, which was launched recently, shows how BetMGM brings the best of Las Vegas to the UK betting market, and introduces a golden age in online sports betting and casino.
Chris Rock, a multi-award winning entertainer from around the world, is featured in the campaign, traveling on a gold-plated speedboat between the Bellagio Fountains and the Thames. The campaign is designed to raise awareness about the brand, its “golden” products and offers. Chris Rock will share details of price increases, enhanced bonuses, and the industry-leading free-to-play PS2m prize, for correctly predicting six Premier League scores.
The hero campaign was developed in collaboration with the London-based creative agency Recipe. They also produced an advert promoting responsible gambling, aimed at ensuring that consumers play safely.
Sam Behar said, “We are extremely excited to launch BetMGM and give our customers something new. This campaign uses the best of Las Vegas entertainment from MGM Resorts to offer a unique offering to the UK market. This campaign, along with our A-list Ambassador Chris Rock and standout promotions, clearly shows BetMGM’s dedication to bringing an entertaining and fresh approach to the UK market. It’s showtime!”
Dan Jacobs said, “It has been an absolute privilege to be a part of the launch of BetMGM UK. Everyone wanted to be different in the market from the very beginning. Chris Rock in a golden boat with a lion in the Fountains of Bellagio, does just that!”
