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Experts from SOFTSWISS have created a comprehensive guide that contains 54 essential metrics. It also includes a list of analytical tools and insight into global trends within the casino and sports betting industries. This guide is available to download for free.
This document provides a better understanding of the key performance indicators for iGaming, including top-level metrics, derivatives, and operational metrics. This authoritative glossary dives into the often overlooked complexities of KPIs. The content is divided into four main parts:
- The financial metrics section highlights not only Gross gaming revenue (GGR) or Net Gaming Revenues (NGR), however, also Average Revenue per User (ARPU), Customer Acquisition Cost (CAC), and Conversion Rate.
- The Metrics for Player Engagement section highlights key engagement indicators, such as the number of active players, depositing players count, and total deposits.
- The Metrics Operational Section explores the strategies for player acquisition and retention, with an emphasis on their role during major sporting events.
- The Analytical Tool and Trends Section focuses on the use of real-time dashboards and data warehouses as well as the evolving importance of Artificial Intelligence (AI) and Machine Learning.
Each KPI includes a description, formula, type and key message regarding its impact on iGaming. NGR, for example, is a KPI at the top level, which provides a clear picture of a casino’s financial status. NGR allows operators to assess their operational efficiency and make informed decisions regarding scaling up their operations or optimising their existing operations.
Max Trafimovich is the CCO of SOFTSWISS. He says: “By creating this glossary, SOFTSWISS continues its commitment to helping operators develop their business in an efficient manner. The listed KPIs are essential metrics to measure the overall performance of an online casino or sportsbook. Operators can get a better understanding of their business by classifying KPIs into tactical, strategic and operational categories. This includes brand recognition and player experience. Our partners can create a flexible and robust strategy by aligning their KPIs to specific business goals. This will help them stand out in the highly competitive iGaming industry .”
SOFTSWISS published a new report on the iGaming industry – iGaming In Brazil. This report gives a comprehensive view of the Brazilian iGaming market, and provides operators with all the information they need to launch a sportsbook or online casino in the region.
About SoftSWISS
SOFTSWISS, an international technology firm, provides ISO 27001 certified software solutions to manage iGaming project. The team of experts, with more than 1,400 members, is located in Malta, Poland Georgia and Belarus. SOFTSWISS is a holder of a variety of gaming licenses, and offers a complete iGaming ecosystem. The company’s portfolio includes the Casino Platform with thousands of casino titles, the Game Aggregator, the Affilka platform (affiliate program), the Sportsbook Platform, and the Jackpot Aggregator. SOFTSWISS introduced the first bitcoin-optimized online casino solution in 2013.
