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Betsson’s French entry was the result of a joint venture with a partner in France, which positioned the company closer to French sports betting. The Betsson Group is launching Betsson as its flagship brand in the fourth quarter 2023.
Pontus Lindwall said that Betsson was pleased to have obtained a license for sports betting in France. This is a significant gaming market in Europe, with incredibly high potential in the long term. We can provide a superior customer experience by combining our global expertise as a gaming operator and the local expertise of Betsson’s partner.
Betsson is taking a positive step in its strategic focus of geographic diversification with this entry into regulated French sports betting. This is a significant development that demonstrates Betsson Group’s commitment to providing exceptional gaming experiences globally, combining their six decades of experience with the expertise and insights of local partners.
Betsson’s sportsbook will be powered in France by Sportradar and supported by OMEGA System’s robust Player Account Management System. The sportsbook will also feature innovative and user-friendly enhancements created by Goma Development to take the betting experience up to new heights.
Nadir Ounissi (Partner of Betsson France SA) expressed his excitement for the project. “We had been watching the French market’s development for some time, and we felt that we could positively contribute by introducing an alternative product dimension and player communications. We have been working with partners who are experienced and who have shown us incredible support, energy, creativity, and dedication throughout this journey. I believe that we have assembled an experienced team that is able to position Betsson.fr for success in this local regulated market. “Our product and content is tailored for recreational players and we are excited to offer our betting experience to French Players.”
Sabri Tekaya added: “I’m delighted that after meticulous planning, we have finally reached this exciting time. The Betsson Group has ambitious plans to engage with French players via its flagship brand. France is the largest European market. “We have worked closely together with our local legal partners and ANJ regulators to ensure that we meet all requirements, and achieve our objectives while addressing current societal concerns about gaming.”
