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SlotMatrix (EveryMatrix’s aggregation department) and iGaming Business (part of Clarion Gaming), have launched a new co-branded data project, ‘SlotTrumps 2023/24, which provides operators with previously unheard-of insights into key player behaviour from the most talked-about markets in the world.
This must-read series revolves around a SlotMatrix Slot Trump Card that features topline findings. The iGaming Business site provides casino managers and directors with a comprehensive interactive dashboard that includes exclusive data on the hottest online casinos as seen by players.
Each dashboard includes extensive content, including news, analyses, thought leadership and video interviews, as well as social media and digital content.
Every report gives operators access to crucial market intelligence which will help them to formulate their strategies before launching in a territory or trying to increase market share. This includes data on the most popular games and themes, volatility, mechanics and features, as well as a detailed breakdown of betting behaviours.
The first SlotMatrix Slot Trumps Report, released today by Stian Enger Petersen, Head Casino at EveryMatrix presents an in-depth look at the Brazilian market. It also examines the key trends of player behavior and the best strategies to increase player loyalty and casino revenue on a market with a new regulatory framework and infinite potential.
Each report is sourced by SlotMatrix from its internal network of providers and games. It is based on 90-day data.
Stian Enger-Pettersen, EveryMatrix Head of Casino said: “This is EveryMatrix 15th anniversary, so we are sharing our exclusive data, experience and analysis for the first. Slot Trumps is the ultimate collection of data on online casino players’ behaviours. It will help professionals gain an edge in markets that are rapidly growing or about to be regulated, such as Brazil.
“The U.S. has been the focus of the industry for the past year, but Brazil and LatAm is the real sleeping giant. Since several years we have been powering local brands in Brazil. We have four of our games among the top 10 most played titles there. Overall activity is increasing faster than anyone imagined.
If you’re looking to have an impact on Brazil, and other markets that we will be highlighting in the future, then the SlotMatrix – iGB Slot Trumps Reports are the best place to get meaningful insights.
Robin Harrison is the Global Content Director, B2B at Clarion Gaming. She said: We loved this concept right away, especially since it was inspired from Top Trumps.
“EveryMatrix has been one of our clients for many years and we are delighted to collaborate and co-brand this project in order to provide operators with the in-depth analyses and insights we know will make an enormous difference in territories where growth opportunities are endless.”
