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Enteractive, a leader in iGaming retention services and engagement, has named John Foster Head of B2B Sales Europe and Asia. He reports to Andrew Foster, Chief Business Officer.
John has over 20 years of experience in sales across multiple industries, including iGaming and advertising. John worked previously with industry leaders such as iGamingGroup before joining Enteractive.
This appointment will strengthen Enteractive’s B2B department as it expands into more regulated markets around world. Enteractive provides retention and activation services to increase active players for leading operator brands.
Andrew Foster, CBO commented that Enteractive experienced incredible growth in new markets over the past year and that our B2B team would benefit from having an additional pair of hands to handle this increase in demand. John has a combination of iGaming and sales industry experience. We are excited to have him join our B2B team, and help us continue our growth in Europe and Asia by 2023.
John Foster said, “Enteractive’s superb offering helps operators large and small all over the globe to generate more revenues by activating and keeping more active players. Enteractive is looking forward to a busy year in 2023, which means that Enteractive will have more opportunities to offer our unique services across multiple markets. “I’m thrilled to be a part of this leading-edge player.”
Enteractive’s services provide unrivalled infrastructure that allows for one-on-one interaction with players. They also develop more specialised technologies such as SMS, email and webapps. This helps active players to drive bottom line revenues.
Enteractive’s proprietary (ReActivation Cloud) technology platform allows operators to seamlessly integrate selected player databases. This allows native-language agents to provide’real-human’ personalised engagement for players in each market.
Enteractive, the industry leader for player engagement, reactivation, and retention, is recognized as one of the most important revenue generators in the global iGaming market. Enteractive has successfully converted lapsed databases at large scale for a number of top operators.
