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Andrejs Proskurins (Head of User Acquisition, R2D Partners) spoke with us about the R2D Partners Affiliate Program that LEON Bet will launch in November 2023.
What is the key mission and vision of R2D Partners?
R2D Partners offers a multi-brand affiliate program to betting and casino enthusiasts. We are proud to promote two brands at the moment – LEON who recently celebrated their 15th anniversary and Twin which was founded in 2017. We have built a legacy through these well-known brands that has attracted and won the loyalty of thousands. With over 10,000 successful affiliate partnerships, we are now a trusted name in the affiliate industry.
Since our launch, we’ve continued to learn, improve, and evolve processes. Our goal is to continue to grow our list of partners and add more brands, while establishing ourselves as an affiliate program that is respected and leading in the gaming and betting space.
What are the main advantages of working with R2D Partners?
Many benefits are available! We work with a number of well-known and recognised brands in the industry, with many more to follow. We offer CPA and RevShare deals with individual rates, high retention and conversation levels. We accept traffic from SEO, PPC and UAC as well as FB and other sources. We provide transparent and detailed statistics.
We believe it is important to have strong relationships with our affiliates. To achieve this, we follow a set core values as part of our overall strategy. We guarantee timely payments, and we adhere to the terms agreed upon without making any changes. Our goal is to treat every affiliate individually, recognizing their unique contributions and needs, while remaining flexible and adaptable to their needs.
What are your current markets?
Although we are only in our early stages, as we launched on the 15 th in November, there has been a notable increase in growth across Europe, Latin America, CIS Regions, Asia-Pacific, and other key regions. We want to be global and will continue to look for new partners around the globe.
What can affiliates do to make their mark on the industry?
Affiliates have the opportunity to succeed by thinking outside of the box and testing over and over again. Affiliates who choose to follow a conventional affiliate marketing approach are around 90%. While this can be an effective way to go, they will not stand out as they do not innovate.
We are committed to providing our affiliates with innovative ideas and favourable offers, as well as occasional test budgets.
Transparency and honesty are equally important. Affiliates that are values-driven, people-led and fantastic to work with will have a better outcome than those who may have good results, but are not as open to collaboration.
Do you use any specific technology to enhance your offering, such as AI?
AI has been used to predict traffic quality instantly, prevent fraud, and foster creativity. I believe these aspects will become more common in affiliate marketing.
Machine learning (ML), too, is used to predict traffic quality. Midjourney, and other AI image creators, play an important role in the preparation of our landing pages. They produce impressive results. AI and ML will eventually become the norm, and we can take advantage of this by being first to market.
What can we expect in 2024 from R2D?
We have already experienced substantial growth, and we maintain a quarterly increase between 15% and 20%. This means that we are well-positioned for the year ahead. The challenge is to maintain and enhance this growth, while simultaneously becoming more cost efficient in terms of expenditures. We continue to improve in this area thanks to our CRM department and VIP management.
We are eager to use the passion and industry knowledge of our team to improve our product offerings and to work towards our ambitious goal of growing our network.
