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Nodwin Gaming International Pte Ltd, a 100% subsidiary to Nodwin Gaming Private Limited (BSE NAZARA), Nazara Technologies Limited’s (BSE NAZARA) leading gaming and eSports company in emerging markets has signed agreements conclusive for the acquisition of 100% ownership of Ninja Global FZCO. Ninja owns assets in eSports, gaming production and other assets in Turkey and Middle East.
Nodwin Gaming is enhancing its existing capabilities by acquiring Ninja to add to their global emerging markets delivery network. This will allow them to provide solutions to brands and publishers in the Middle East. This acquisition, which follows its October acquisition of games marketing service company PublishMe, strengthens its presence in the rapidly growing Middle East and Turkish market.
Nodwin Gaming, with this acquisition, has acquired key multi-language capabilities, allowing it to be a cost-competitive global platform for gaming, eSports and production. It is capable of delivering high-quality experiences in Asia, Middle-East Turkey, Central Asia and the United States.
Nodwin Gaming can now expand its mobile gaming business into Central Asia, where there is a rapid growth in the market for strategy and multiplayer games. This is due to a young population that has embraced technology.
Akshat Rathee said, “We’re thrilled to welcome Gokhan and Doruk, the founders and team of Ninja Dubai to the Nodwin Gaming network. This is a major addition to our valuable network.” This strategic acquisition opens up a multitude of new possibilities and opportunities for us, as a leading gaming media company. Nodwin Gaming is actively expanding its global footprint, with a focus on key emerging market within the new BRICS+ network. The integration of Ninja was a natural step forward. This move allows us to empower local eSports eco-systems to understand and unlock multiple emerging markets.”
Ninja is a leading 360deg eSports organization. Ninja has been a leader in developing and implementing innovative strategies for brands and publishers across Turkey and the Middle East since its founding. Ninja consistently delivers industry-leading experiences by creating unique and captivating experiences for brands that immerse them in the worlds of eSports, entertainment and gaming. Nodwin Gaming, with its strong connections to brands and publishers, and the agency’s specialized expertise in navigating markets in the Middle East and Turkey along with their experience in organizing world-class eSports and securing rights, creates a powerful synergy. This synergy is a powerful collaboration, which creates value for both parties.
Gokhan Kazar will lead Nodwin Gaming’s Middle East operations, using his experience and strategic insight. Doruk Demisar and Bilge Karageyik, of PublishMe will work together to spearhead Turkish operations. They will draw on their extensive eSports experience and understanding of the local scene. This strategic alignment positions Nodwin Gaming to continue its success and growth in the region.
