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Customers of Tote can now bet on North American thoroughbred racing via all digital platforms, including tote.co.uk and Mobile Web, Android, iOS, apps, and via text betting. Tote customers had direct access to Saturday’s Pegasus World Cup pools. This card saw $43M in wagers.
The Tote will mix directly into the US primary pools according to the rules of each track. Customers will initially have access to win-place, exacta, trifecta, and trifecta pools. Betting is also available on the North American racing schedule, which Sky Sports Racing broadcasts. This phased approach allows customers to bet on each race. All customers will have access to streaming, free of charge, on the Tote website and app.
Tote customers will enjoy a better experience thanks to improved feeds as well as associated data, such as ratings and silks, in partnership with 1/ST Content. 1/ST Content is the largest distributor of North American premium content at 60 racecourses. As part of the North American racing package the website and apps will offer enhanced racecard content, including tips that include the Danger, Alternative, and Dark Horse.
1/ST Content is a creative operating group for 1/ST’s media and content businesses. 1/ST is North America’s largest racing company, and its mission statement is to support Thoroughbred horse racing as well as the ecosystem that supports it.
Alex Frost is the Chief Executive of UK Tote Group. “With US horse racing’s main source of liquidity, this is an important and timely development for our customers. It will also mark the first time that regular North American racing will become a Tote product in both the UK and Ireland.
“We are committed to ensuring that the reach of racing products continues to expand for customers. This is a further step in ensuring UK and Irish Tote customers have access to the largest pools around the globe.”
Simon Fraser is Senior Vice President International at 1ST Content. He added: “It’s an exciting partnership with a brand that is synonymous with racing. We look forward to seeing how Tote customers experience the offering in a new time zone and with a better customer experience.
