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AvatarUX, a prestigious games studio, has extended its milestone distribution agreement to Light & Wonder, Inc., which now includes a larger portion of its portfolio.
In 2022, the agreement, which saw both companies work together to create eight new bespoke titles over a three year period, will now be popular portfolio titles like CherryPop(tm), and MonkeyPop ™,. These will all be available on Light & Wonder’s OPENGAMING_(tm), one of the most prominent digital casino ecosystems in the world.
The agreement will significantly increase AvatarUX’s player reach. It will also allow some of the top-performing titles to be launched in new markets and jurisdictions such as North America. Light & Wonder, a global leader in cross-platform entertainment and games, will help AvatarUX expand its immersive games portfolio. The Studio will be able to launch its top-performing titles along with its PopWinsa mechanics to new players in 2023.
Niki Langmuir, Chief Executive officer at AvatarUX said: “Light & Wonder” is an iconic iGaming name, and our collaboration has already brought significant success.
We will be able to roll out some of the most loved hits to its network as a part of strengthening our partnership, which will increase both our brand visibility (and our revenue streams). We will be able to offer top-rated games to players in the US, as well as a varied portfolio in other top markets. This is a great step forward for us and we are confident that we can add value to Light & Wonder.
Steve Mayes (Digital Head of Partnerships at Light & Wonder) added: “Our partnership with AvatarUX is already proving to be a success in just a few months. We are thrilled to expand this to include more top-performing content, which is extremely popular with players.
“AvatarUX has been one of the most innovative emerging game providers in industry and we are delighted to be working more closely with them.”
