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Making the right choice can be difficult. Emerging technologies offer brands a variety of options to diversify and improve their customer experience. The SBC Summit Tbilisi will provide delegates with the expertise of speakers who have experience in the Eastern European and Central Asian market, helping them to identify the most effective business strategies.
The Conference Program includes panel discussions that will focus on how brands can incorporate cutting-edge technologies into their daily operations. They will also enhance the user experience and identify the most recent market trends.
The “Strategy & Growth” content track will take place at the Sheraton Grand Tbilisi Metechi Palace on Wednesday 26th June. It features a line-up of seven panels to allow for more in-depth discussion.
The panel titled NextGen Affiliate: New Trends & Marketing Evolutionwill explore the latest trends in affiliate marketing. Marketing experts Eugene Ravdin, Teimuraz Paridze, Viktorija Raatomske, and panel moderator Lasha Gobiberidze will examine optimal marketing approaches to attract diverse regional audiences. They will also identify outdated trends, and examine the changing role of streamers in affiliate marketing.
The “Elevating Consumers Experience with Innovative Payment Offers”panel discusses how brands can use seamless and innovative payment options to enhance the user experience. The panel will include experts Nana Oniani (Head, Shared Platforms and Data Products at Adjarabet), Irakli Kikoria (Business Development Director, Payze), Irakli Zenaishvili Head of Risk, Anti Fraud and RG management, AirBet), and moderator Pavel Dergachev (4H Agency Co-Founder) who will discuss
The panel “TechFuel – Role of Technology and Market Development”will examine how emerging trends and new technology can help brands to expand their reach. Rafael Kobalyan, Gary Sonyak, KristijanRusu, and moderator Denis Karpovich will explore case studies of leading tech companies, as well as the practical applications for artificial intelligence in customer experience, game development, and personalisation.
During the panel ‘Data Driven iGaming – Optimising marketing performance during major sports tournaments’, David Nozadze, Maia Odishelidz, Giorgi Ndaraia, Betlive’s CMO and Irakli Davarashvii, former CMO of Adajrabet, will discuss audience segmentation and tracking, as well as how to maximize return on investment. The panel will also examine the key data brands can use to enhance the impact of iGaming campaigns during major sports tournaments.
The conference will provide attendees with a wealth knowledge, but they will also have the opportunity to explore and network on the exhibition floor. Over 30 local and international brands will showcase their latest innovations.
