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SIS (Sports Information Services), a leading multi-channel provider of 24/7 live betting services, has reached an agreement to add flat races from Italy. This includes high-quality Group racing and Listed racing.
The 1,435 races that are offered annually, which take place three times per week, will be a significant addition to SIS’ output. Operators have more betting options, as the racing complements evening fixtures in the UK and Ireland during the summer months.
Italian racing will be featured at the IRw consortium’s top tracks (Merano Pisa Roma Treviso and Varese), and Agnano racetrack in partnership with Media System Technologies (MST), an Italian broadcasting and betting provider.
This content will further SIS’s focus on offering the best round-the-clock betting options and delivering more events for operators to significantly increase their revenues.
SIS’ 24/7 live betting channels, which offer over 68,000 live racing events each year, provide an end-to–end solution. They include live streaming pictures, data and on-screen graphics with betting triggers.
Conall McCorley, Head International Horse Racing at SIS stated: “The addition high-quality Italian content further emphasizes our focus on bringing operators and customers the broadest range of betting options from around the globe 24/7, 365 days a calendar.
“Italian racing has been on an upward trajectory and we believe that operators and bettors will both respond positively to this content addition.”
Michele Rosi is Head of Operation & Business Development for MST. He said that SIS is renowned worldwide for its racing action and that this deal will establish the Italian racetrack offering represented by MST and bring our racing product to a much wider audience.
“This deal will help us achieve our goal of promoting Italian Flat Horse Racing content around the world and offering customers attractive betting options.”
Elio Paautasso is IRw President. He said that “We are happy to be in partnership MST and SIS. This agreement will ensure a global audience for the Italian flat-racing content of IRw and a high-quality racing offering for the SIS network.
