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MyRacehorse, a micro-share horse racing syndicate, has appointed Will De Nardo UK and Ireland Marketing Director and Global Gaming Advisor to help it expand its customer base.
After almost 10 years working in the betting industry for Flutter Entertainment brands, De Nardo joined MyRacehorse. He was previously Head of Racing at Betfair, Sky Betting and Gaming and FOX Bet.
MyRacehorse allows racing enthusiasts to take part in real racehorse ownership starting at PS46. MyRacehorse was founded in the USA in 2019 and now has more than 50,000 owners. They share ownership of 110 racehorses in America, Australia, UK, Ireland, including Kentucky Derby winner Breeders’ Cup Classic.
MyRacehorse wants to expand its unique model for racehorse ownership in Britain. They already have horses in training with John O’Brien, Joseph O’Brien and George Baker. De Nardo said: “I’m thrilled that I’m joining MyRacehorse during such an exciting period for the company. We look to replicate the success of the Australian and US businesses in the UK.
“The passion MyRacehorse shows for providing best-in-class experiences to its owners was evident from the start and I’m thrilled to be able help bring this unique ownership model for racing fans in the UK and Ireland.”
“Finally, anyone can have the experience of owning a racehorse of elite quality – this is truly game-changing for the sport.”
Jules Pittam is the Managing Partner at MyRacehorse UK and Ireland. stated that Will brings a unique marketing skill set to MyRacehorse UK and Ireland due to his extensive experience at Flutter.
“He will make a significant impact on the owner experience and work with new partners to develop gaming opportunities all over the globe. We are thrilled to welcome someone of this high caliber to the team.”
