Reading Time: 2 minutes
The gambling advertising rules are becoming more and stricter in all markets. Authorities are adding new rules to respond to the global trend towards safer environments for players. Players, on the other hand, are more informed and aware than ever. This is a trend that will definitely shape a better iGaming industry. How can you succeed in this world?
The Netherlands banned gambling advertising for most of its forms in 2023. Bulgaria banned gambling advertisements in April of this year. Belgium has defined the forms of gambling advertisement that are allowed (and prohibited all others). Australia is currently considering a ban on all gambling advertising. List of countries who have revised their policies in this regard continues.
Marketing is important for any business. This is especially true in the gambling industry. Retention strategies are crucial, but online casinos cannot exist without steady traffic. When traditional advertising channels like radio, TV, sponsorships or printed banners aren’t available, other methods of promotion should be used. There is no standard rule for marketing expenditures. Each company will have its own ideas. However, it is possible that this expense could easily reach 50%. It is important to get a return on investment.
Slotegrator has released its latest downloadable material regarding gambling advertising regulations. This summary describes the most common regulations that regulators place on online betting and casinos, and gives examples of how they are defined in different countries.
The Slotegrator report includes tips on marketing at three different stages: PR, Acquisition, and Retention, while taking into consideration the regulatory nuances that may occur in the markets where Slotegrator operates.
It’s difficult to overestimate how important it is for players and responsible gambling. In this context, strict regulations are reasonable. We have been in the gaming industry for many years and know the struggles of growing a business under such circumstances. Svetlana Kirichenko, Head of Marketing at Slotegrator, says: “We provide a lot useful information on our site in the Academy section. This time, it’s a downloadable guide. Check it out. We gathered some really working tips.”
Download PDF from Slotegrator and ask for a consultation if you have any additional questions.
COMPANY
Since its inception, Slotegrator is one of the leading providers of software and business solutions for online casinos and sportsbooks.
The main focus of the company is on software development, support and integration for online casino platforms.
This company offers casino content from licensed developers, including slots, live games, poker, table games and virtual sports. It also has data feeds and lotteries.
Slotegrator offers consulting services for gambling license acquisition, business incorporation and more.
