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The UK’s top affiliate QiH Group is entering the online sports betting market for the first time, ahead of this Friday’s start of the Premier League.
Initial coverage will include four sports – football, horse racing, boxing, and the NFL, across Google, PPC and SEO, Facebook, Snapchat, and Twitter.
Podium Bets, the new look brand of the affiliate, will lead the launch. It will feature the best online sports betting operators, along with daily promotions, guaranteed best odds, and free to play games.
QiH took advantage of the high level of interest in the Euro 2024 tournament this summer to launch the sports betting section.
The culmination of this was the execution of 350 paid campaigns, which resulted in a prospect database of over 25,000 sports customers as well as approximately 7,500 conversions.
Double trouble
In the last two month, the number of operators onboarded to QiH Sports has also doubled as the customer offering and quality have been improved.
David Murphy, QiH Group’s chief marketing officer, expects that the new division will contribute 15% of revenue in FY ’24/25.
The Euros was the start of an ambition that the company had for a very long time to enter the sports industry. It has been a great success,” Murphy says.
“It’s a strategic objective for QiH not only to deliver volume but also quality by targeting sports lovers in quality channels, while ensuring our partners can prosper jointly in our vertical growth.
“We are committed in providing sports fans the same level excellence and innovation as has defined our leading casino offerings.
“I’m incredibly proud of the efforts made by our team to expand into sports gambling. Murphy concluded, “This is only the beginning. We have much more in store for our end users, and importantly, our operator partner.”
The sports-oriented Podium Bets brand has been added to the QiH portfolio along with premium casino brands such as StrikeWild and SlotsWise.
Camilla Rodriguez, Affiliate Manager at Betrino said: “Since we partnered with Podium Bets in the beginning of the year, our business has grown significantly. Their team was exceptional in understanding and creating strategies that produced fantastic results. We have not only exceeded initial expectations, but also onboarded more brands. This has further expanded our success and reach in this area.
James Dominique, Lottoland’s Affiliate Manager, was impressed by the results of Podium Bets in a very short time. “We have recently launched with Podium Bets, and we’ve seen some fantastic results thus far.” Our account manager was outstanding in onboarding and making our brand profitable.
