Reading Time: 2 minutes
The partnership with Portugal’s most popular football club will provide new opportunities for sports fans to learn about and 888AFRICA, and help to create growth in Mozambique & Angola
888AFRICA is pleased to announce a partnership with S.L. Benfica,
Portugal’s most popular football club will become its official sports betting and gaming partner for Mozambique, Angola and Angola.
As the Official Sports Betting Partner and Gaming Partner of Estadio do Sport Lisboa e Benfica, 888bets will be featured at all home matches. 888AFRICA and Benfica will create engaging and unique content and launch competitions for football fans. These include signed shirts, footballs and match tickets.
The partnership between Benfica and UEFA Champions League will allow fans to have more opportunities to interact with their club, and to enjoy the season.
The partnership between 888AFRICA and Benfica, which has a significant footprint in Mozambique & Angola (two markets with a large Benfica fan base), will help 888AFRICA raise awareness about its innovative & content-rich offer and expand its market share.
888AFRICA was founded in March 2022, as a joint-venture with evoke plc. Its goal is to be a leader on selected African regulated markets. Since its launch in March 2022, the business has grown quickly, and recently reached three million first-time depositors across Kenya, Tanzania Mozambique Zambia Angola and Democratic Republic of Congo.
Christopher Coyne is CEO of 888AFRICA. He commented that Benfica, one of the most prestigious clubs in the world, has a strong following among Portuguese-speaking countries in Africa. It is the ideal partner for 888AFRICA.
Benfica, one of our key clubs in Mozambique and Angola, is well-respected and we believe that this partnership will open up new growth opportunities. We are looking forward to creating engaging and unique Benfica content and introducing our market-leading gaming and betting propositions to more African fans. We are looking forward to supporting the club in what will be a successful season.
Miguel Bento is the Chief Commercial & Market Officer for SL Benfica Group. He stated that: “We’re pleased to announce our partnership with 888 Africa. 888 Africa is a major player in the betting market across key markets such as Mozambique, Angola, and others. These regions are an important part our global strategy as Benfica expands its reach outside of Europe. This collaboration strengthens Benfica’s presence in Africa and brings us closer to its passionate fans. This partnership offers exciting new engagement opportunities in Africa. We look forward to working together and achieving great results.
