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The Eastern European Gaming Summit hosted a webinar with Eugene Ravdin. Ravdin is a leading expert on content creation and brand marketing. Ravdin, who has extensive experience creating content for platforms such as UEFA.com, and is currently employed by MightyTips in his current position, shared strategies to build digital brand authority in light of the recent changes in Google’s algorithm.
Ravdin stressed the importance of meaningful content aligned with a brand’s identity and value. He stressed that “your brand should be linked with your audience.” He explained how, at UEFA, he focused on creating unique and relevant content consistently without relying too heavily on technical SEO. This approach demonstrated the importance of high-quality materials in building audience engagement. He illustrated, using examples from his own work at MightyTips how content strategies could enhance brand credibility and presence, without relying on keyword-heavy approaches.
The webinar focused on adapting content for different platforms and audiences. Ravdin recommended that you adapt your content to your customers. Otherwise, they won’t feel like you are theirs. He stressed the importance of customizing content formats and styles to the demographics and preferences of users across platforms like TikTok and Instagram, as well as podcasts and blogs. Ravdin also addressed localization issues, highlighting the importance of precise language adaptations and the use trusted native content creators. “If you’re thinking about localization, have a trusted native-editor,” Ravdin advised, emphasizing consistency and accuracy across markets.
Ravdin touched on the growing popularity of podcasts and offered practical advice about how to plan and execute this format effectively to engage audiences, while maintaining consistency and quality content. He added that “after you build trust and loyalty you will create engagement.” His knowledge provided attendees with practical insights on how to use content to increase digital brand authority, engage customers, and adapt to a constantly changing digital landscape.
All participants of the EEGS Webinar were awarded a Certificate for Masterclass Completion. This certificate recognized their commitment to advancing gaming knowledge.
You can watch the entire webinar here: https://youtube.com/eegamingsummit
