Reading Time: 2 minutes
NODWIN Gaming is a global leader in youth entertainment, gaming and esports. They have announced that Atin Suri has been appointed Global Head of Experiential Marketing. Atin Suri brings his expertise in delivering immersive, disruptive brand experiences in diverse markets to NODWIN Gaming.
Atin will lead NODWIN Gaming’s global expansion efforts for experiential marketing, continued growth and white-label activations and events. His ability to create marketing strategies for global audiences and to craft well-crafted messages fits seamlessly into NODWIN Gaming’s vision, as it continues to grow its footprint and engage with audiences.
NODWIN Gaming’s main focus is to provide holistic entertainment for the youth of the world with its diverse intellectual properties, which span esports and gaming, pop-culture, music, comedy, and more. Atin’s expertise in creating bespoke, immersive experiences on-ground will be crucial in enhancing the consumer experience and brand recognition.
Atin said, “For me experience is everything. I’ve always pushed the envelope in terms of the intersection between technology and immersive experiences.” “I see endless possibilities for experiential marketing at NODWIN Gaming. Especially as the company expands to youth-focused experiences around the world.”
Atin founded The Experiential hub, a disruptive agency that specializes in creating innovative activations and brand events. He has led several landmark campaigns as an experiential marketing pioneer.
Atin realised the potential of esports, which was untapped in India, 10 years ago. This foresight led him to collaborate with Akshat, who is Co-Founder and Director of NODWIN Gaming. Together they created India’s largest offline gaming championship, Dew Arena.
They then brought DreamHack to India, the largest gaming festival in the world. This innovative project was awarded the Best Intellectual Property award at the prestigious WOW Awards Asia 2019 for its groundbreaking nature. Atin played a key role in organising major esports tournaments in India with the NODWIN Gaming Team, including ESL One, PUBG Club Open, PMPL South Asia, and more.
Akshat Rathee commented, “We are delighted to welcome Atin at NODWIN Gaming.” We have worked with Atin before and always admired his ability for bringing bold, new ideas to the table. He is the ideal fit for our vision to create unforgettable gaming experiences worldwide.
Atin is also the recipient of many awards, including the JWT HiP Club Rising Star Award, the CEO Award by PepsiCo and the Tech India Award.
