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The highly competitive online poker market has a high level of competition, and revenue optimization is one key factor to success. Poker operators are looking for new ways to generate revenue, given the increasing costs of acquiring and retaining players. EvenBet Gaming’s In-Store feature has revolutionized the industry by boosting revenue for operators while providing players with engaging game bonuses.

Online poker rooms: The mechanics

In the past, online poker rooms were able to attract players from all over the world with a wide variety of games. From the popular Texas Hold’em, to the lesser known Razz. In the past, online poker rooms have relied on rake (a small percentage from every pot) or tournament fees to generate income.

These models are less reliable today as poker operators have to deal with a variety of challenges. The operators are constantly torn by the desire to satisfy regulatory requirements, keep their profit margins and please the players. In this highly competitive market, it is necessary to increase average revenue per user.

Welcome upsells and cross-sells — two successful techniques that have been successfully implemented in niches such as e-commerce. They are now being actively used in poker. These strategies are effective at increasing LTV and customer retention. This could be the difference between a poker room going bankrupt and surviving for the long-term.

Cross-selling poker

Cross-selling is the act of selling similar products or services to customers. This could be in the context of poker and take many forms.

1. Cross-selling is a basic cross-sell. Advertise casino games to bettors of sports and vice versa. A poker room might recommend slot games to players who play Texas Hold’em.
2. Cross-sell intermediate: using player data to create more targeted campaigns. If, for example, data show that players of poker tournaments enjoy playing blackjack, then the room might target blackjack at tournament players.
3. Cross-sell advanced: A more complex method that uses dynamic data-driven models in order to offer the player customized suggestions. When a player’s preferences and activity are used to suggest new games or tournaments.

Upselling poker

Upselling is a way to convince the customer that they should choose a more expensive version of a product. This might include:

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  Offering VIP seats for tournaments to ordinary cash game players
  
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  Offer higher risk and reward tables for players who play lower limits.
  
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  Offers additional services, such as time bank topping-up or higher level statistics.
  

Poker operators can use these strategies to develop multi-players – customers who use multiple products. Multi-players are more likely to be retained and have a future value that is 50% higher than single-product customers.

Understanding these cross-sell, up-sell, and other strategies is crucial for poker room operators to survive in the highly competitive online gaming market. It’s all about long-term thinking and the audience who will bring in constant revenue.

How to apply cross-selling and Upselling on Poker Platforms

Poker is a great industry for upselling and cross-selling. EvenBet Gaming’s In-Store feature can be a game changer for operators, as it offers a variety of virtual items to enhance the player experience.

Products available for Cross-selling include

• Play Money Packages: For those who want to play other games or warm up without risking their real money.
• Time Bank Extensions: allows the players to spend additional time on strategic moves during the game.
• The rabbit hunting feature is: This allows the players to view the cards they would receive in the following round after a round has ended.
• Statistic of opponent’s game : Informing players about their opponents’ actions and strategies during the game.

Upselling Opportunities in the store include:

• VIP cards that include bundled benefits : EvenBet offers customisable packages of benefits at a discounted price when purchased together.

rewards for loyalty programmes can be in a variety of styles.

• Premium entries to tournaments: As players earn cash game points, or reach a certain number of hands, they unlock exclusive tournaments.
• Exclusive access to games : Higher-tier loyalty players may be able to gain entry to cash games or tables that are not open to all players.

These features will increase the revenue of the platform, as well as the enjoyment and satisfaction for players.

Strategies to increase cash flow

To maximize revenue in online poker shops, operators should implement an integrated strategy that includes several key elements.

1. Place relevant offers in the lobby or during gameplay so they don’t interfere with gameplay. This keeps your audience interested without being irritating.
2. Personalized marketing: Use player data to create promotions that are tailored to players’ preferences and actions.
3. Value-driven bundles : Offer attractive promotional offers such as “two for one” or combo packages. These offers are perceived as having a high value by players because they get more in the bundle than what each item is worth.
4. Time-sensitive promotions: Take advantage of the FOMO by offering products or services that are time-sensitive. This creates urgency which leads to quicker buying decisions.
5. Integrate cross-selling and upselling into the loyalty program. This will help to retain players and encourage them to use the platform frequently.

Poker room operators who implement these strategies can create an engaging and profitable environment. This holistic approach does not only drive revenue, but also improves the overall experience of the player. It fosters loyalty and sustainable growth in the competitive market for online poker.

Seizing the Opportunity

Cross-sell and Upsell strategies that are well-implemented can improve the cash flow as well as the player’s experience. Operators can improve the quality of their game while increasing the lifetime value of users. Learn more about EvenBet Gaming’s advanced store features and how they can help you improve player value and engagement. Operators who can balance revenue targets with player satisfaction are in a good position to be successful in this highly competitive market.

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