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This multi-product agreement will last over three years and commit to the release of 10 new video games.
Playzia is one of the fastest growing iGaming providers. They have partnered with ITV Studios to create and release a collection of online games based on the global phenomenon of Love Island.
This multi-product agreement will last for 3 years and commit to the release of 10 new titles. At least three titles will be launched in 2025, and the lineup will feature a mix of slot, instant play, and crash formats. This collaboration will blend Playzia’s expertise in gaming innovation with the iconic elements of the beloved series. The Love Island huge international fan base will allow the titles to reach a wide audience. They will be available on key markets around the world, except for the US and Canada.
The first three titles of this series will launch in 2025, ahead of Love IslandUK’s Summer season. This will be followed with a showcase of all three games at iGB London just before the upcoming Love IslandUK summer season.
Love Island Love in A Spin, will combine electrifying elements for maximum excitement. Mega symbols to boost the odds of big wins and win multipliers that exponentially increase rewards. The first title in the series will be Love Island Instant Match, which is an Instant Game with quick and rewarding gameplay. Love Island Love Bus is a Crash Game full of adrenaline-pumping excitement.
This brand partnership is an important one for Playzia, as we bring to life the most loved franchises in a fresh and interactive way”, said Vlad Modorcea , CPO of Playzia . Our team works tirelessly to develop games that capture the magic and original stories, while also delivering the cutting edge features and gameplay Playzia players have come to know.
Steve Watling SVP Gaming Global Partnerships ITV Studios said: “We are excited to launch these new Love Island iGaming Products.” The Love Islandbrand is now available in over 27 countries. Playzia will also be adding a new gaming line to this success.
PrimeTime Play brokered the partnership. PrimeTime Play brokered the partnership.
In 2025, Love Islandwill celebrate a decade of entertaining over 36 million people. This will make it the largest reality show in the last decade. Since 2017, all of the shows affiliated with Love Island and its popular dating show have been viewed a total of 2 billion times.
Playzia is constantly pushing the boundaries of iGaming and delivering incredible experiences to players who love to play.
Playzia
Playzia was created by a veteran in the gaming industry with over 20 years of experience engaging players through games. Playzia was founded in 2024 by leveraging this experience and limitless energy. The mission of the company is to create games that players love to play, while being entertaining, fun, and innovative. Playzia aims to become the iGaming leader in the online gaming industry in a short time by combining games that have established mechanics and features with games that are fun, innovative, diverse, localised, and above all, exciting! The journey is just beginning!
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About ITV Studios
ITV Studios is the creator, producer and distributor of world class programmes and formats. People can’t stop watching them. ITV Studios, More Than TV, connects millions of people each day while shaping and reflecting their world. The Brand & Licensing Department is responsible for global commercial activities including sponsorship, licensing of brands, consumer products and gaming. The portfolio is diverse, with scripted, non-scripted, kids’, and game shows. This offers many commercial opportunities. The brands include The Voice and Hell’s Kitchen. Also, Love Island, I’m A Celebrity…Get Me Out of Here!