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Sorare, a global sports entertainment company has entered into a four-year licensing agreement with the Premier League.
As part of the free-to-play online fantasy football league, Sorare will be able to release digital cards from players from all 20 Premier League clubs. This will give fans another way to connect to their favorite clubs and players.
Premier League fans can now sell, buy, collect and build teams using digital player cards. They can also compete against their teams in Sorare’s fantasy football game for prizes. Sorare also announced exciting new gameplay features to mark the partnership. These include league-specific competitions and draft-based gameplay.
Premier League is the most popular football competition in the world. It has a long history entertaining both domestic and international sports fans. Premier League games are shown to 880 million households across 188 countries by 90 broadcasters and more that 400 channels. Nearly a billion people follow the Premier League and its clubs on social media.
Sorare has more than three million players worldwide and is a popular online sport game. It offers the Premier League another avenue to connect with its fans.
Since its 2018 launch, Sorare has seen incredible growth and demand. It partners with more than 300 sporting organizations to launch cards featuring their players. It also partnered with the NBA and MLB in 2022 to expand into basketball and baseball. This latest partnership marks a significant milestone for the company. Sorare counts among its ambassadors and advisors athletes like Serena Williams and Zidane as well as Gerard Pique and Blake Griffin.
Richard Masters, the Premier League’s Chief Executive, stated: “The way fans follow their favorite teams and players changes and the Premier League is always searching for new ways to engage with them. The Premier League’s innovative online game and digital cards by Sorare allow fans to connect with the league from anywhere they are, regardless of whether they are in the stadium. We consider Sorare the perfect partner for the Premier League. We look forward to working closely with them.”
Nicolas Julia, co-founder and CEO of Sorare, stated: “The Premier League, a truly global competition, has been home to so many memorable moments and players over 30 years. This partnership is something that we have hoped for since the beginning of Sorare. This partnership is a significant milestone in our quest to create a global sports community that fans love. We are extremely proud to have partnered with the Premier League, NBA, and MLB. We are thrilled and cannot wait to see Premier League cards used in our tournaments.
