Golden Whale and Flows announce a partnership to reinvent the customer journey

Home » Golden Whale and Flows announce a partnership to reinvent the customer journey


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Golden Whale, an innovative data science company, and Flows, a leading integration & automation platform, announce an integration partnership. This will redefine the customer journey through interconnecting data.

Golden Whale, a provider of data-driven technology services, has partnered up with Flows to bring its innovative range of products and integration platform Flows to a new audience.

Golden Whale will be able to offer existing customers the power and flexibility of Flows’ automation and integration technology. This, in combination with Golden Whale’s advanced data technologies, will instantly improve customer retention and experience.

Flows is a plug-in, no-code platform that supports businesses in speeding development, fast-tracking connections, and orchestrating multiple data points within a single interface. Flows collaborates with suppliers, operators, and affiliate networks to increase delivery, innovation, and reduce operational and development costs.

Golden Whale combines data processing, machine-learning, and real-time analysis to provide highly specialized solutions that help iGaming companies improve their player behavior and classification, customer retention strategy and game optimisation.

This partnership will allow iGaming companies to enhance their existing CRM’s capabilities and optimize their marketing with tailored automations.

Eberhard DURSCHMID, CEO of Golden Whale said that: “As an organization that has always taken pride in creating innovative solutions for today’s market problems,” and that customers should be able to choose the best implementation route. Golden Whale could not have chosen a better partner than Flows to help put our data-driven services to work as quickly as possible.

Customers will benefit from Flows’ intuitive and no-code automation platform. This will allow them to leverage the power of advanced machine-learning algorithms in order to better inform their processes. This will then enable them to use advanced real time data and analytics to maximize their efficiency as well as their profits.

James King is the CEO of Flows. stated that they are thrilled to have partnered up with Golden Whale, a leader in data analytics within the iGaming industry. Flows was designed to be iGaming’s most agnostic platform. This allows customers and partners the freedom to choose who and how they want to work. Flows facilitates seamless integration between systems.

“Our partnership with Golden Whale allows us instant access to the most advanced data-science technology to provide our customers with better customer service and retention strategies.

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