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Armalytix is a leading fintech company that streamlines financial insight for financial crime, risk checks to professional, financial services, and gambling sectors. Today, Armalytix announced that it has partnered up with leading Betsmart Consulting, a leading gambling compliance consulting Betsmart Consulting.
They will provide gaming operators with a combination solution of tech-enabled affordability, Source of Funds checks, and expert advice about the creation of customer journeys from both a regulatory compliance perspective and a user experience standpoint.
Open Banking technology powers the offering, which provides operators with an easy, non-intrusive and fast way to conduct customer checks. These checks were designed by Betsmart, the UK’s leading compliance expert.
Armalytix, a plug-and-play solution for gambling, was developed by regulatory compliance specialists who have a deep understanding of all aspects of gambling. They want to address the problems of affordability and financial crime. This ensures that every customer’s journey is easy and compliant. It can be integrated into existing processes quickly and is customizable to each operator’s specific needs.
This process can be trusted by operators to provide the necessary information and insight to comply with existing and future gambling regulations to ensure customer welfare.
“As the industry has strengthened their approach in these areas it has seen a significant drop off commercially as customers who have hit low-level triggers are asked for PDF bank statements and/or payslips to confirm how they can fund their gambling,” stated Kirsty Caldwell (Betsmart CEO).
This type of check can often feel unnecessary and intrusive from a customer’s perspective. This level of personal information will make it difficult for customers to move to other companies. The problem is often exacerbated by the lengthy and tedious customer journeys. She added that there is now a better way.
Betsmart Consulting was established to make gambling safe and respectable. This creates a positive environment that allows customers to have fun and businesses to prosper. This partnership combines subject matter expertise and cutting-edge technology to help customers engage with gambling companies better.
“We have created a variety of customer journeys with Betsmart to cover different levels of source of funds and affordability checks. These should be carried out at various stages of the gambling journey, without being intrusive nor posing a problem to the customer. With their valuable expertise in regulatory compliance, and commitment to customer welfare, Betsmart are perfect partners,” Richard McCall, CEO at Armalytix, said.
Armalytix, a leader in compliance checks for the legal, accounting, and financial services sectors, can provide a level of assurance that meets regulators’ and operator requirements.
