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Betfred, one the UK’s most prominent retail betting and gaming companies, and Sports Information Services, (SIS), have signed a long-term production, distribution and content agreement. The bookmaker is the first to broadcast high-definition.
Betfred UK customers will now be able to enjoy high-quality content from some of the most famous racing events around the world via this new deal.
Betfred will continue to enjoy the benefits of patented production technology SIS through 2029. This gives the operator more flexibility over live broadcast schedules in its 1,400 strong retail outlets in the UK.
The agreement allows live racing content to be distributed via satellite and IPTV. These are delivered via a SIS portfolio that includes over 35,000 races per year, at more than 170 racecourses worldwide.
Mark Stebbings is Group Chief Operating Officer at Betfred . He said: We constantly strive to provide the best racing to our UK customers. This deal gives us and them great racing from all over the world in high-definition. We can now offer our customers exciting races and regular opportunities to place bets through this new agreement.
Richard Ames is Chief Executive of SIS. “Betfred has been a valued partner for SIS over a long time and it’s great to be able provide its customers with entertainment, high-definition content throughout its entire UK retail division. As we provide the best-in-class production technologies solutions, this agreement will secure our long-term relationship.
