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The Lotto365 product improves customer experience with additional draws and languages
The 49-year-old lottery product is a success, resulting in 460 draws per day
SIS (Sports Information Services), a leading multi-channel provider of 24/7 live betting services, has greatly enhanced Lotto365. This online lottery product was created in partnership by bet365.
Lotto365 was launched by SIS-owned 49’s in partnership with the betting operator in late last year and has enjoyed a wide popularity.
Lotto365 now runs a live draw every 3 minutes on bet365.com instead of the five minutes previously. This will allow Lotto365 to run a live draw for 23 hours per day.
Lotto365 also launched in Brazilian Portuguese, Spanish and Chinese. This has added international appeal to the lottery. Future launches are expected to include additional language options.
Lotto365 is streamed live from SIS’ broadcast studios at Milton Keynes. Players can win as much as PS100,000. If all five numbers are correct, they will be able to win a PS1 stake. There are many smaller prizes available, even if one match is made.
Customers can also place live bets on markets such the colours of the balls drawn. These are yellow, green, and white in line with bet365 branding.
All results are also available on the 49s.co.uk site, which allows bettors view the most recent draws, find the hot and low balls, and search statistics related to individual numbers since the product was launched on December 30, 2022.
These new enhancements are further evidence of bet365’s ongoing investment in its lottery products. Operator also became the first to stream online the market-leading 49 fixed-odds live numbers product.
Jessica Mills is Head of Product Proposition for SIS. stated: “It has been such a positive experience working with bet365 in order to develop Lotto365. We were confident that the product would appeal to a broad and varied audience. The speed with which this has been accomplished is very satisfying.
“We have had instant success and we look forward to adding to what is already proving to be an engaging live draw product.”
A spokesperson for Bet365 stated that Lotto365 is a key product to many bettors in the bet365 group. They are delighted with Lotto365’s performance since its launch.
“Our partnership is growing stronger with SIS, and we expect more draws per day to bring more excitement and more chances for winning!”
