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Festival: High-profile campaign generates more than 1,000,000 impressions
Checkd Group, an iGaming company that is rapidly growing, broke new ground at the Cheltenham Festival. It renewed its ITV7 video campaign. The addition of racing content in its Tipster Hub drove the highest ever engagement levels.
Checkd Media, Checkd Group’s core brand division produced videos for an ITV7 commercial in which video content was created for The Winners Enclosure (TWE). This campaign received over 1,000,000 impressions and 57 390 brand video views.
ITV7 ambassadors Ed Chamberlin, Oli Bell and TWE YouTube channel were featured in content. Daily videos featuring Frankie Foster, a high-profile influencer in the racing world, were created to discuss ITV7 picks. They were also distributed across social media.
Checkd Dev is Checkd Group’s tech division. It created a racing product within Tipster Hub to allow users to participate in racing-specific tournaments at Cheltenham. The launch of football contests on Tipster Hub was followed by settlement for non-runners, dead heats, and other functionality to ensure fair tournaments.
You can make tournaments with tips that are restricted to specific countries, meetings, or individual races. Dual competitions that feature both horse racing and football can also be created, which ensures that the appeal reaches all entries in the Checkd Group. Cheltenham Tournament activity on Tipster hub saw impressive engagement, with more than 7,000 tips being entered over the course of a week-long Cheltenham Tipster Tournament. Daily Tournaments were sponsored by several Festival partners.
The positive performance of Checkd Group around the Cheltenham Festival demonstrates the company’s progress in the UK and US in recent months. With the imminent launch of the FlashPicks app, this will further boost growth over the next few months.
Will Tyrrell is Director of UK Media at Checkd Group. “The Cheltenham Festival appeals to an increasingly broad audience. It is a key focus for ours to produce content, solutions, and that speak to a wide user base, even casual racing fans.
“It is very pleasing to report that racing has been added to Tipster Hub, which is yet another feather in our Checkd Dev section.” Checkd Media also saw a positive engagement rate across an ITV7 campaign, which was shared by both racing fans as well as our operator partners.
