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Mobile Global Esports (MOGO), a company that specializes in mobile gaming, announced today that it is actively seeking brand partners to participate in alpha market research programmes. These programmes are based on MOGO’s unique user data and insights into India’s youth mobile gaming market. Mobile gaming is not just a hobby for those in urban areas who can afford it. It is now a popular pastime among young people. New research has shown that mobile gaming in India will grow at a compound annual rate of 19.75% from 2027 to 2027.
We know exactly what these gamers play and we are creating anonymized but addressable user profiles. We are now enhancing these profiles with the top 20 physical locations they frequent, whether it is at their home or at a friend’s house, university cafeterias, internet cafes, movie theatres, fast food restaurants, retail establishments, gyms, or other places. Our data aggregation is done with 100 percent accuracy and AI to aid us in this process. We hit the target every time. There are no misfires or misplaced groups. This allows partners to create unique offerings that meet the needs of each individual.” said Nick Venezia, MOGO CDO.
MOGO’s modeling uses geo-verified location data for interest. This allows us to create clusters of similar buying habits and preferences in different parts of the country. POI geodata from the Company ties to actual physical visits to places such as restaurants, retail stores, and entertainment venues that have high levels of consumer activity.
MOGO can use this intelligence to look back at the past and determine what games people played, and then tie that information to their current job and industry. One hypothesis suggests that first-person shooter enthusiasts are more inclined to be sales professionals. MOGO’s precise data and technology can help India rise as a market leader in India now and over the next 100 years.
“We are at an exciting turning point in the construction of our signal-aggregated data platform. India is a rapidly evolving consumer market. It has a high-educated, socially connected middle class with 37+ million college students and 8+ million new graduates every year. 18-24 year-olds are able to afford data plans and smartphones. Many companies don’t have any insight into India’s market dynamics, while those who do have it are very close to the vest. “We’re looking for partners to share actionable insights, paths to engagement, and personalized user experiences in India. This will benefit both our target audience and the brands and organizations engaged – from retailers to game publishers to mobile and consumer service providers,” stated Dave Pross, CEO MOGO.
“For instance, India’s mobile phone penetration is 46.5%, compared to the US’s 81.6%, which represents a significant provisioner growth. This is especially true for India’s growing youth and student population as more phones and cheaper data plans make it easier to get better phones. We have visibility into India’s mobile gaming market at universities and elsewhere, and 91% of Indians participate in competitive video games on their mobile phones. Therefore, provisioners looking for actionable insights and pathways to engagement in the data and mobile device market as well as enabling offerings like financial and credit services, see significant opportunities,” Pross said.
“Our initial research into Gen-Z, Gen-Alpha, and university students provides demographics in India through POI (Point-of-Interest) geodata indexing, deterministic modeling and dwell time linked with site visit data. This information is providing actionable paths to engage this market by tailoring products or services to their needs. Cross-correlating game-play behavior with actual location data is crucial for our partners when focusing their marketing efforts. Venezia said that a restaurant chain could offer a targeted vegetarian loyalty program in areas where there are gamer groups. We can also measure its effectiveness in real-time.
In order to be able to enter or increase their presence in India, a publisher/game developer must have insight into their target audience’s preferences, behaviours and demographics. This will allow them to identify the most important attributes to their players, tailor their games accordingly and create personalized game attributes for each player based on their behavior and preferences. MOGO partners can also create predictive models that predict future trends, demands, and preferences by using user data, reviews from players, and social media conversations. This will allow them to optimize game attributes and improve player experience.
“We are able to say to a company with 100 percent accuracy and promulgate world-class data security standards – that this person arrived at this location at this time and played ‘X” game for ‘X minutes before going to a movie theatre. Esports have been the focus and interest of college students since 1972’s first ‘Intergalactic Spacewar Olympics Space Invaders Championship’ at Stanford University. They are competing for more than just a Rolling Stone subscription. “Authenticity is important to this audience – from creator, human and brand perspectives – and we strive to help our partners deliver it,” Venezia said.
