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The Mill Adventure platform and provider of white label solutions has added a sportsbook feature to its Betpool feature.
The Mill Adventure’s breakthrough in the casino space has led to its expansion into sports betting. In November last year, Betpool for Sportsbook went live on casinobud.com. This is The Mill Adventure’s white-label partner brand. It was the first time that a group of more than 100 people had joined together to bet on football. Betpool was a huge success. More than 120 people joined a group bet to place a wager during the opening match at the 2022 FIFA World Cup.
“Augmenting the Betpool feature and introducing it in time for World Cup gave us valuable data and insight on the new heights that sportsbook could reach by integrating social elements within traditional betting. “We’re thrilled to share more results as partners and players explore and embrace social, sports betting,” Bjornar Hingernes, Head Gaming at The Mill Adventure said.
Betpool launched in 2020 and has enjoyed success with regular players and casino streamers alike. Content creators stream their gaming sessions via Twitch, YouTube, and other popular platforms. Betpool was the first to offer this unique concept in the industry. Interacting with other players and being part a community have become as important and engaging as the gameplay.
Betpool allows players to create and join group sessions with each other, pool their funds, and instantly split any winnings. No matter if you are a professional streamer, anyone can host a session, livestream it on multiple platforms and get access to many other functions, such as chat, real time notifications, and more.
Betpool is able to tap into the growing appeal of players to connect with and compete against like-minded sports fans around the globe through Betpool. Heggernes stated that this is a win-win situation for our partners. It means they can secure new strategies and initiatives to increase player engagement and loyalty as well as attract a new demographic to their brand.
