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MiFinity is a secure payment company that has just launched its mobile app and desktop interface, which provides customers with a user experience that is the most intuitive and innovative on the market.
Paul Kavanagh is the CEO of MiFinity. He said, “Earlier this year, we gave our UX team the challenge to create an app using the latest technology in the app marketplace, which delivers the best-in class user experience. It also provides customers with a clean and intuitive design and maximises the conversion funnels, so that customers can make secure and quick payments.
“I am thrilled that the team delivered on all fronts and that our native app and desktop is now live.” The new features include an upgraded home screen, which allows customers to track all of their transactions, personalized offers, biometric verifications, and faster sign-up for new users.
MiFinity’s app uses the latest app architecture to provide customers with a secure and enhanced experience. This makes it easy for them to manage online payments. The app’s intuitive design and layout allows customers to quickly deposit money, send money and make payments.
As soon as a customer installs the app, their experience is optimized for a smooth payment journey. It takes only seconds to sign up for a MiFinity eWallet. Biometric login provides an extra layer of security and convenience. Customers can view all recent transactions on the homepage and choose which services they need to manage their money.
The MiFinity team have also enhanced the app’s functionalities and added a section of special offers, which are personalised to each customer. Customers can access tailored offers from MiFinity Merchants by clicking on the app. Merchants can use the marketing team at MiFinity to promote offers that will attract new customers or build loyalty among existing customers.
Paul Kavanagh said: “In-app promotional offers in an eWallet is a great way for you to reach out to your customers whether it’s for customer acquisition or retention. Our special offers feature allows our merchants to create highly-personalised campaigns based on data that is meaningful, such as the transaction history of a customer. It’s a win-win situation for both parties. The customer gets offers they are interested in and the merchant is able to get their brand in front of app users who are most engaged.
MiFinity also announced the start of work on a new iFrame. The new iFrame will provide more functionality, and improve conversions. This is in line with the company’s commitment to improving the customer experience. This new MiFinity iFrame will be launched later in the year.
Paul Kavanagh said: “We’re committed to investing in the product roadmap to make our customers’ payment journeys simple and secure. All of our customers and partners are part of the same customer base, so we align everything we do with improving the user experience to a smooth payment journey.
Download the new MiFinity App from the Apple App Store or Google Play Store.
