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Martin Clarke, a pioneer in sports betting design, development and strategy, has been named Chief Product Officer (CPO), of OddsMatrix – EveryMatrix’s leading division for sportsbooks.
Clarke, a highly experienced sports product expert, spent a significant part of his career with Betfair, delivering innovative products such as Cash Out, Fast Markets and Bet Builder. He rebuilt Metric Gaming’s B2B platforms and its proprietary horseracing, soccer, US sports, and betting products.
Clarke is a seasoned trader and risk manager with extensive experience in designing and developing multiple platforms, features, and brands. He also manages diverse teams and produces award-winning technology.
The new OddsMatrix CPO is responsible for multiple areas in the EveryMatrix sport business unit, reporting to Tor Skeie, who was appointed as OddsMatrix’s new CEO in February of this year.
This includes product strategy, developing and communicating a product vision and roadmap ;enhancements of existing products like a new scalable sports front-end; prioritising stakeholder requests for new features and improvement; project management; and quality assurance.
OddsMatrix is a company that has experienced a significant growth. It recorded a 28% increase in gross profits year-over-year, and won several high-profile customers by 2022. It includes Bet-at home, which replaced its legacy platform using EveryMatrix Technology, and beat 25 competitors to win a tender for the Hungarian Lottery, providing an end-toend suite of advanced digital sport betting software solutions for TippmixPro, its online brand.
OddsMatrix Sports Betting Software Solutions offer a wide range of sports and esports, a reliable and real-time betting data stream, an unmatched number of markets, and accuracy that is industry leading. Customers can use the OddsMatrix software in its entirety or choose elements that suit their needs. The unit employs 150 specialists, including traders, developers, and commercial staff. It also has a 24/7 support team.
Ebbe Gres, CEO of EveryMatrix said: “I am thrilled that someone with Martin’s track record and calibre has joined OddsMatrix.” He has been a key contributor to some of the most innovative and memorable betting features in the last decade .”
Martin Clarke (CPO of OddsMatrix) said, “I am very happy to join EveryMatrix. Their OddsMatrix products and services have been a huge success and are making a difference to many global brands.” I’m looking forward to working together with Tor and his team, and supporting them in some exciting plans for 2023 and beyond .”
