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WakeApp has returned with “Source of the month” – a guide to mobile app marketing.
Statista reports that app stores are currently flooded with apps: Google Play has 2.6 million applications, while the Apple App Store contains almost 4.5 millions. What does it take to make an app popular among users? There is more to it than just creating an app that connects clients with a service. Here’s where we come in with our tool of the week.
WakeApp is always willing to help new marketers, partners, and experts in the mobile promotion market stay up to date with the latest GEO trends and traffic sources. We’d like to introduce our readers to an effective traffic source that specializes in mobile app promotion. Say hello to Vungle.
Vungle, a network of advertising companies that specializes in short videos for apps and games. The ads are not paused or reloaded, just like YouTube. They are saved in the cache to be played later without any interruptions. Vungle has a loyalty moderation system and the option to use the CPI model. Vungle allows developers to monetise their mobile applications and marketers to attract high-quality traffic by using modern ad formats that are broadcast in programs connected with the network.
After Vungle merged with Liftoff, a major market player, Vungle accounts, products and services are now available at liftoff.io.
Liftoff, a global advertising network, has provided in-app traffic monetization since 2012. It is known for offering a wide range of payment options and affordable ad types. The network is also considered to be one of the easiest and most accessible ad networks by marketers, media buyers, and traffic specialists. Liftoff is one of the most popular and effective sources of traffic to in-app.
Vungle or Liftoff allows advertisers to target their ads with flexibility and drive traffic through popular advertising spaces. The ads will reach their target audiences, and the budget spent on advertising will be more efficient.
Some Vungle facts:
- Launch year : 2011
- Average annual revenue $2000.0M – $5000.0M
- Ad formats: Banners and interstitials, MREC, Rewarded video
- Payment Model: CPC (CPC per mile), CPM (CPP per mile), CPI (CPP per kilometer)
- Apps Included : 1800+ apps
- Impressions: +396B
- Clicks per Year: +6.2B
- First-Time Events: 7,7M
- Installs: +275M
- Minimum Deposit Amount $50 for PayPal and $1000 for bank transfer
- GEO coverage: WorldWide, Tier1
Vungle allows you to broadcast commercials to a large audience within products from the most popular brands in the world. Vungle also allows you to promote iOS, Android, Microsoft Store, and Amazon ASIN programs.
Vungle benefits
- Ad creatives are rejected and banned in a low percentage. This platform is well suited to promote any vertical.
- Promote iOS using CPI. Unity, on the other hand, offers only CPM.
- High quality traffic. Vungle is a well-established player in the market, and has firmly established its position as one of the most effective sources for in-app traffic.
- Modern formats of advertising. You can promote your products by using formats like banners, Interstitials (full-screen advertising), MRECs (medium-sized rectangles), and Rewarded Videos.
Vungle
- High bidding rate. Ad network average bids are typically 30-40% more than the competitors.
- Scaling is difficult. A high volume of traffic does not guarantee a successful campaign. Users who are not at the installation stage of the application will be blacklisted and require further optimization to monetize traffic.
- The first deposit $1,000 is the minimum amount.
The targeting of advertising campaigns is configured according all the major parameters: GEO (geo-location), device type, OS and screen resolution. The system also allows for smart targeting, which optimizes impressions and selects a relevant audience. Advertisers promoting their products through Vungle have the option to choose which categories of apps they want their ads placed on.
Video advertising is Vungle’s primary advertising format. The SDK (Software Development Kit), which includes detailed instructions on how to integrate video, is provided by Vungle. Advertisers don’t have to create or film their own ads. They can simply place an application on Vungle, indicate the key points they want to emphasize, and select one of several voice templates. Vungle Creative Labs will create a promotional offer unique to any request.
What are the benefits of Vungle for marketers?
To start using the network of advertising, register here.
1. Select Monetization for Job Position
Verify that you have a Vungle account by email.
2. Create a Vungle application
Click Add Application in the Dashboard. You’ll have to add your app separately if it supports both Android and iOS.
Select a platform, enter the name of your app and specify its availability in the Store. Select My app is Live and add the link if the app is already available.
Important! Select Disagree if your application is intended for children younger than 13 years old. COPPA settings apply.
3. Create a location for your application
Choose the type of ad and enter the name for the placement. Select No in the Skippable section for rewarded videos.
By clicking Continue, I have already installed the latest SDK. Click Sounds Good on the next page.
You can add another placement to your settings after adding an application. Click Add Placement to do this.
Launch a campaign of advertising in Liftoff using
1. Select Direct as Job Position
Click Add a Campaign Add a New Application
Indicate the OS and App ID of your application.
2. Name the campaign and indicate the date of its launch.
3. If necessary, provide a link to your postback tracker.
4. You can specify targeting options such as GEO, OS, device type, screen resolution and the ability to download mobile ads.
5. Enter your daily budget and cost per click. Minimum daily budget is $1000
6. Upload the video in the creative area or request its creation at Vungle Creative Labs.
In Vungle Creative Labs, you can upload your finished video in the Creative Field or request its creation.
Vungle is just one of 30+ media sources that our media buyers utilize to promote WakeApp.
WakeApp is proud to use Vungle for traffic generation since over 10 years. Vungle is a great tool for our clients to reach a young, solvent audience.
Our guide: Each month we publish a helpful promotion guide where we discuss the promotion features for a specific region based on traffic sources and GEO traffic. We want to keep readers informed about the latest tips and restrictions regarding promoting through certain sources.
Consider it a desktop guide for mobile marketers!
WakeApp, an international mobile marketing company, has over nine years’ experience in the mobile market. It is a leader in developing and promoting gaming and non-gaming applications for e-commerce, video streaming, sports, utilities and finance verticals. WakeApp won the Media Agency of the Year award at the SiGMA Asia Awards in 2022. In 2021, WakeApp ranked in five categories of the 13th edition of the AppsFlyer Performance Index XIII.
