Reading Time: 2 minutes
Ole7 is a Malta-based media agency that offers SEO and social media to clients within the gambling industry. They have just launched a brand new AI service which helps protect the wrong audiences from gambling and betting platforms.
The service uses a database of blacklisted players, which includes players who were banned or showed signs of gambling addiction. This data is linked to a multi-website AI resource that informs online casino of the player’s gambling history, and automatically bans them across all platforms.
Ole7 spokesperson said: “The increased focus on compliance and regulation is one of the biggest changes in the industry. Early on, there were very few regulations to protect the consumer. Many unscrupulous operators exploited this lack of regulation in order to defraud players and run shady operations. Ole7’s mission is to help people make better and safer decisions by creating a fairer and safer environment for gambling players, and also promoting innovation and competition within the industry.
Innovative Marketing Strategies
Online gambling has undergone a major shift in recent years. It is now a much more social, interactive industry. Online gambling used to be a solitary, money-focused activity. Many online gambling apps and sites offer a social and interactive experience today, including features like live dealer games, social media integration, and more.
This move towards a social and interactive experience helped to increase player engagement, retention and create an immersive and enjoyable experience. It has also helped attract a wider audience to online gambling, including younger players and casual ones.
This approach is not without its benefits. However, many online gambling sites and casinos are struggling to adopt a marketing strategy that will engage and appeal their new audience.
Ole7 offers a range of SEO and social media services for clients in the gaming industry. These services can help reach their customers with a new, innovative approach. For example, by implementing optimised contents correctly online casinos are able to improve their business performance or even exceed their set targets.
Ole7 offers a variety of services, including:
- Content Marketing
Content marketing aims to change consumer behavior by creating valuable and relevant content. This is a continuous process that should be integrated into your marketing strategy.
The process of SEO is to increase the visibility of your website or web page on the unpaid search results of web search engines, like Google. SEO is a combination of strategies, tactics, and techniques that are used to increase traffic to a site by getting a high ranking in search engine results.
- Social Media
Social media marketing is an internet marketing technique that uses social media networks to reach marketing and branding objectives.
The CRM approach is based on analyzing data from customers’ past interactions with an organization, in order to improve the business relationship with them, focusing specifically on customer retention, and ultimately driving sales growth.
