Reading Time: 2 minutes
G2 Esports is the world’s most entertaining esports organization. They have launched a groundbreaking collaboration with Jagermeister. This marks the first time the spirit brand has entered the gaming world.
G2 is a leading brand in entertainment, so a partnership with Jagermeister made sense. The brands share a wide range of core values and will use their shared creativity, authenticity, and love of pop culture references to expand past its core product offerings. Jagermeister wants to “enable you to have the best night of your life, today and tomorrow”. This partnership will awaken esports magic to a whole new audience while giving G2 a chance to celebrate their successes in a bigger way than ever. Both brands will create magic for esports enthusiasts around the world, while turning G2’s success into the best nights both on and off-server.
G2 is a partnership that places the fans as its core. It will enhance the experience of members of the G2 Army through community activities. This will include elevating and enabling gaming enthusiasts to have great nights, rewarding fans, and giving them the opportunity to see their favorite talents and special moments.
The brands wasted no time in announcing the collaboration with a Jagermeister and G2 party on May 12th, London.
The event will be held at the award winning bar 26 Leake Street with a day full of activities tailored for fans. The staff will be available to talk with throughout the day. G2 gaming booths will be open for fans to play games while listening to live music, including headline act JBEE, North London’s climbing rapper, and many more!
In this partnership, both brands will create an exciting new content series that will be released in the second half of the year. Fans will also have the chance to purchase limited-edition clothing where brands will combine their innovative design expertise to create unique pieces.
Sabrina Ratih is the COO of G2 Esports and she says: “We’re thrilled to announce this partnership, as well as to lead Jagermeister in its first venture into gaming. Jagermeister has been a brand of great importance for many years. Its brand recognition extends far beyond its product. “Seeing us work together to create better experiences for our customers and celebrate the best nights of esports, is a real dream for everyone at G2, and we can’t wait for our consumers to see what comes next.”
Sven Schindler comments, “We are thrilled to announce our partnership with G2 Esports. This powerful collaboration marries our iconic brands with the dynamic worlds of competitive gaming. Jagermeister will bring you the most memorable nights of your lives today and tomorrow. G2 Esports will bring people together to celebrate and have fun. We aim to deliver unforgettable experiences for G2 fans, and beyond, by joining forces.
G2 has continued to develop in the entertainment and esports scene. In addition to its many successes in the field, G2 has also expanded into North America by competing in the VALORANT Challengers North America League, and SouthEast Asia with the formation G2 Blacklist, G2’s mobile team that competes on Wild Rift. G2’s latest expansion in entertainment was marked by the release of ‘Detonate,’ its alt-rock single. The G2 track was created in-house and will be the organization’s anthem for 2023.
