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Fish games, which have a strong history in Asia and a successful track record in the region are now gaining popularity in Latin America. These games are popular in Latin America because they’re easy to learn and offer a chance to win big while playing something different than slots. This article will cover the rise in popularity of these games by SOFTSWISS, in conjunction with its partner, KA Gaming.
FISH GAMES PHENOMENON
RNG fish games are available in online casinos. These games are based around the idea of fishing. Players use virtual guns or fishing nets to catch fish on screen. Each reel or shot represents a bet and each fish or character is assigned a ‘value. The players are awarded the prize when the shot hits the fish.
The games are often full of colourful graphics and lively sound effects. They also feature a wide range of characters, each with varying point values. This means that they have the potential to offer large payouts. Fishing and earning points can earn players prizes. Some games offer bonuses or jackpots to the most skilled players.
From ASIAN TO LATIN AMERICA
Fish games began as simple arcade games in China during the 2000s. As the games evolved, they became more sophisticated, with better graphics, gameplay and online connectivity. They were then added to online casino portfolios. Many Asian iGaming firms now offer a variety of fish games to players.
KA Gaming has around 50 fish-themed games in its portfolio. They supply these games via API to operators on different markets, including LatAm where demand for fish games increased dramatically in the past year.
Argentina has become a hotbed of fish games. KA Gaming, for example, averages 8.5 million ‘fish’ wagers per month. This is an important milestone, particularly when compared with Asian countries where fish-themed games have been popular since years.
Brazil, Chile and Peru are also countries where this type of game is popular. The popularity of fish games is likely to continue growing as players in Latin America discover the thrill and rewards that these games can offer.
Mei Tu is the Director of Sales and marketing at KA Gaming. She says: “We’re thrilled by the growth potential that the Latin American fish market represents. The numbers from Argentina, which are indicative of the assumed growth potential in this area, are encouraging. Fish games are popular in Asian countries and have been for many years. They have a large audience. However, the average number of spins per month ranges from 12 to 25 millions. The figure of 8.5 millions spins per year in Argentina is a great result, considering that the fish games are only gaining in popularity in the last year, and slot games still remain the preferred option. We are excited to see the growth of fish games in LatAm, and beyond .”
REASONS TO INCREASE POPULARITY OF LATAM
Why has the popularity of fish games increased in Latin America? This trend has several causes. One reason is that they are simple to play and learn, with fast-paced gameplay and simple controls. Fish games are also known for their high payouts. This can appeal to both casual players and serious ones.
Tatyana Kaminskaya of SOFTSWISS, the Head of Game Aggregator has noted that fish games are popular in LatAm because of the low entry barrier, which allows players to bet small amounts and still win.
Fish games have a high probability of winning due to the ‘frequent catches’ and low betting options. The high winning probability of fish games is due to their ‘frequent catches,’ low betting options .”
Tatyana also notes that LatAm players prefer to bet using their mobile devices. Many fish games are available on mobile devices, which is convenient for the players of the region.
KA Gaming highlights the main reasons why fish games are so popular in LatAm. There are several reasons for this.
- Fish Games have an element of interaction between players in the same room (usually 4-6), as they compete to “hunt the big fish” for big rewards. This creates excitement for the player
- The game has multiple levels, including the “big boss”, where players can expect to win big prizes if they are able to successfully’reel-in’ the “big boss”.
- The fast-paced fish hunt, coupled with the colourful visuals and the dynamic movement of fishes on the screen provide an excellent gamification experience to players
- The learning curve for the game is also low in comparison to other games. KA Gaming sets the minimum wager lower than a standard slot game. This makes it easier for players to get into the game.
Mei Tu summarizes the above and adds, “Good games are always good, regardless culture or geography. The exciting and engaging nature of fish games attracts players looking for a unique experience. Fish games are already popular in North America. We believe they will be equally successful in LatAm with the right exposure and availability. Some players may need a period of re-education or a warming-up, but this will attract new players who were originally attracted to arcade games .”
The SOFTSWISS Games Aggregator has teamed up with KA Gaming to deliver top-notch content in various regions. This includes supplying fishing and hunting games to LatAm online casinos. KA Gaming’s fishing games such as KA Fish Hunter and Happy Food Hunter are some of the most popular titles in the content hub’s LatAm portfolio.
Tatyana Kaminskaya said: “We will continue monitoring the increasing popularity in LatAm of fish games. We recognize the potential of growth in this region and beyond, so we recommend operators add these types of games to their Online Casinos. The surge in popularity for certain game types confirms this belief. Our portfolio includes over 16,000 online casino games for LatAm customers, with excellent service, API integration and tools to boost player engagement. Our recently launched Tournament Tool, which has been tested by several clients already, has shown great potential.”
