William Hill and PA Betting Services team up once again to provide access to its reliable Racing Data content

Home » William Hill and PA Betting Services team up once again to provide access to its reliable Racing Data content


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Leading operators will be served 24/7 with horse racing offer

SIS (Sports Information Services), a leading multi-channel provider of 24/7 live betting, has signed a deal with ISIBET Pro to integrate their leading horse racing content into the platform.

The ISIBET Pro platform will allow operators to access over 35,000 horse racing events annually, from 170 racecourses on five continents. This includes meetings in Africa, Australia and Europe.

SIS’s 24/7 Live Betting Channels deliver an end-toend solution that includes live streaming pictures, data and on-screen graphic with betting triggers. They also offer a wide range of markets and pricing to ensure seamless betting experiences.

The ISIBET Pro deal is the latest of a series of commercial agreements struck by SIS in Europe. This supplier has a growing list of partners who benefit from a variety of revenue-boosting service.

Prean Naidu, Commercial Manager for UK and Europe, SIS said: “The agreement we’ve struck with ISIBET Pro represents another important step in SIS’s efforts to expand our reach throughout Europe. Launching our racing product on ISIBET Pro’s leading platform allows us to get our content in the hands of an enormous number of Italian bettors.

It is a further illustration of our value proposition as we continue to provide cutting-edge products that are available 24/7 and generate revenue for operators.

Romano Biondi CEO of ISIBET Pro said: “We’re thrilled to announce our partnership, which aligns to our ongoing commitment to provide exclusive and premium content for our operator clients in Italy, across retail and online.

We believe that Italians will be delighted by the many betting options we offer.

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