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Sports betting has spread rapidly in the United States over the past half decade.
Sports betting was illegal in the US until 2018 (except for Nevada). But that changed when the Supreme Court struck the Professional and Amateur Sports Protection Act down in May 2018.
This act was passed in 1992 in order to stop the expansion of sports gambling beyond Nevada.
After PASPA was repealed, New Jersey became first to legalize sports gambling. Since then, many other states followed suit. sports betting is legal in some form in over 30 US states.
There are now over 30 legal betting sites in America.
It’s not surprising that American bookmakers dominate the US market. DraftKings FanDuel, and Caesars Sportsbook are the most popular. However, foreign operators have been appearing more frequently in the States.
Some European sportsbooks are already making their mark on the American market. This article examines the top five European sportsbooks currently active on the American market.
1. Bet365
There are few betting sites that can match the reputation of bet365. The Stoke-based bookmaker, which is widely known as the world’s No.1, is a popular choice from Europe to South America, Asia and Africa. The world’s No.
The inevitable entry of bet365 into the American market, with its impressive track record across multiple geos and a large marketing budget, has brought significant competition to current leaders.
They offer many unique features in typical bet365 fashion, such as a fantastic sign-up offer that is rated one of the top betting bonuses for the United States.
Bet365 has only launched its US operations in New Jersey and Colorado.
When that happens, you better be on the lookout!
2. Betway
Betway is a well-known betting brand in Europe, South America and Asia.
In June 2021, the bookie will launch its online sportsbook for US customers in Colorado, Indiana, and Pennsylvania. New Jersey, Iowa, and New Jersey will follow.
Super Group, the parent company of the brand, has already achieved market access in up to 10 US States through its partnership with Digital Gaming Corporation, an American iGaming firm. Super Group acquired DGC in January 2023.
Betway’s online sportsbook has been live and is legal in Arizona and Colorado. It is also available in Indiana, Iowa, New Jersey and Ohio.
3. BetFred
BetFred was founded in Salford, England, as Done Bookmakers back in 1967.
Since then, they have become a sports gambling dynasty across the pond. BetFred initially targeted states in the US that had just recently legalized sports gambling for its online business, rather than more established areas.
In 2020, they entered the United States through Iowa and Colorado. They have since expanded to Arizona, Colorado and Maryland, Ohio, Pennsylvania, Virginia and Virginia.
Retail sportsbooks are available in Nevada, Washington, and Louisiana.
4. Unibet
Unibet, which began in Earl’s Court London in 2007, has grown to be one of the world’s leading sports betting companies.
New Jersey is now operated by Kindred Group and Unibet opened its US account there in September 2019 where it launched a sportsbook online.
Since then, the brand has added Iowa, Pennsylvania Indiana Arizona and Virginia to its US catalogue, and plans to expand into other states soon.
5. Tipico
Tipico was founded in 2004 and has its headquarters on Malta. However, it is in Germany where the company made its mark as a provider of high-quality betting services.
Tipico, which had already established itself in Europe by 2020, launched its sports betting application in New Jersey.
Since then, the company has expanded to Colorado, Iowa, and Ohio. It will take a while before the sportsbook reaches the level of established operators in the US. However, they have all the credentials necessary to be one of the best in the nation.
