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Gaming Innovation Group Inc., (GiG), has announced today that it will be extending its partnership with Bet365 for its automated affiliate marketing tool GiG Compliance.
The bet365 Group is one of the largest online sports betting groups in the world, with over 90 million customers. The bet365 group has a large presence on a number of markets, which presents a range of regulatory challenges.
GiG Comply, an automated marketing solution for compliance, scans websites to detect content such as links, iGaming Code Red words and regulatory requirements in multiple jurisdictions. It uses its rules engine for analysis of real snapshots taken from affiliate campaigns, and then provides operators with promotional content being used by their brands.
This is a flexible, customizable tool that allows operators to create their own checklists and criteria. It can also be customized to meet any specific market requirements.
GiG Media is a leading affiliate marketer in the iGaming industry. It helps partners to generate qualified traffic via multiple channels including SEM/PPC, social media, and other affiliate marketing platforms. The group has experienced significant growth in recent years. This is highlighted by the announcement of a new strategic partnership with News Corp, which provides millions of online readers via its premium media sites The Sun and TalkSPORT. They also completed the integration AskGamblers following a number of acquisitions made from Catena Media.
Jonas Warrer said, “Extending the partnership with bet365 is a valuable indication of our confidence in our affiliate partners and the strength of our team at GiG media.”
A spokesperson for bet365 said: “We are looking forward to continuing our relationship with GiG Comply.” Their automated compliance tool is a great way to help maintain a global affiliate program that is compliant.
