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Artificial Intelligence is not just a buzzword. It is a powerful tool with the potential to disrupt dozens of industries. iGaming, for example, is not an exception. B2C operators have already begun exploring how to integrate AI into their operations, and B2B platforms need to keep pace with the increasing demand for this technology. Lion Gaming has identified 7 areas in which iGaming platform providers can begin integrating artificial intelligence.
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Personalized Gaming Experiences
AI provides a personalized gaming environment to players through the analysis of data and preferences. It then makes recommendations for games. This can not only improve the gaming experience, but also increase retention. AI providers can help operators remove the guesswork from their players’ lives, allowing them to play faster and stay engaged longer. Players can be offered curated bonuses and promotions by using personalized recommendations, which will improve retention initiatives. Platform providers can create more engaging gaming experiences by leveraging AI for the analysis of player data and preferences.
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Fraud detection and prevention for gambling software providers
AI can detect fraudulent patterns and stop fraudulent transactions in online casinos. AI can detect potentially fraudulent activities such as multiple accounts linked to the same IP address, credit card or betting patterns. These services are offered by many KYC and AML providers, but platform providers who use AI can build trust between online casino operators and players.
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Customer Service
AI-powered chatbots are a great way to offer 24/7 support to players. Chatbots are able to assist players with their common questions without having to leave the page. Chatbots are also a great way to collect feedback from players through questionnaires and surveys. AI-powered bots can also converse in several languages and have multiple conversations at once. AI in iGaming is driving the evolution of chatbots. Platform providers’ ability to integrate these technologies into operator websites will give them a competitive advantage.
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Responsible Gaming
In the iGaming sector, everyone knows the importance of responsible gambling. Software providers must provide a safe experience for their users on sites they support. AI can assist software providers in promoting responsible gambling by detecting, analyzing and monitoring player behavior. AI can detect signs of problem patterns such as excessive gaming sessions or spending, and make recommendations based on these data. These data can be used to offer support and guidance to those players at risk of developing bad gambling habits. AI technology in the future will allow operators to communicate with at-risk players, without having to manually intervene.
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Adaptive Marketing
Operators are already creating marketing promotions based upon player behavior and demand. AI can supercharge this effort by delivering the right promotions at the right moment to the correct players. AI can reduce some of the costs associated with marketing and advertising.
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AI and VR in the Metaverse
AI is needed to improve the player experience as VR technology becomes more disruptive in iGaming. AI algorithms help to create avatars that are more realistic, offer players an infinite number of avatar combinations, and make interactions more immersive and authentic. AI also helps to boost security by detecting fraudulence and cyberattacks.
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Compliance and Regulation
AI can be used to monitor transactions and detect any suspicious activity that may be related to money laundering or other fraudulent activities. AI, as previously mentioned, can be used for monitoring transactions and detecting any suspicious activity which may be linked to money laundering or fraudulent activities. AI can also be used to detect when online casinos fail to comply with the laws of the jurisdictions in which they operate. It can even predict the likelihood of a breach before it occurs.
AI has the ability to enhance the core features of platform providers’ offerings. “Disruption” is not the correct word. AI-enabled providers will be better equipped to give operators the tools needed to succeed. Look for a provider who shares your innovative spirit if you want to integrate the latest technologies in your iGaming platforms. It is important to find providers that are pushing the limits of what a gaming platform can do while integrating traditional technologies to create an extensive offering.
