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Sony Corporation signed a multi-year global partnership with Fnatic Ltd. (“Fnatic”) which operates a professional Esports team in London UK. This agreement includes product co-creation for Sony’s gaming equipment brand, INZONE ™.
Sony’s Product Development Teams will be exchanging opinions with Fnatic professional players on product concepts, technology, and performance. Fnatic’s professional players will first test INZONE products that are under development. Sony will then improve them based on the professional opinions of these players. Sony will develop revolutionary gaming gear to help players win highly competitive games. This will be done by combining Sony’s experience in image and sound quality, which has been developed over many years, with Fnatic’s unrivalled performance and experiences.
Sony and Fnatic will also co-produce content online for the gaming community. This will provide unique experiences to many players, including Fnatic Fans.
Fnatic was founded in 2004 and has since operated professional esports team in London Berlin, and Tokyo.
Sony and Fnatic share the goal of inspiring and empowering all players to reach their full potential.
Sam Mathews is the CEO of Fnatic. “We are absolutely thrilled to welcome INZONE as a partner for a long time,” he said. “During our first discussions, it was clear that our brands are aligned. From Sony’s innovation in technology to our 18+ years of experience as a leader in gaming and esports. Together, we look forward in exciting the audience and pushing the limits of both product development with our world-class players as well as amplification of INZONE globally through our unrivalled global fanbase of 30+ millions.
Hiroshi Nakamura is the Head of Personal Entertainment Business Unit at Sony Corporation. He said: “We’re excited to partner up with Fnatic to pioneer new gaming experience for esports fans and gamers everywhere.” The combination of Sony’s cutting edge visual and audio technology and Fnatic’s unparalleled expertise will enable us to engineer the multiple initiatives that we have with Fnatic, such as co-creating gaming gears and activating content, which will bring a new dimension to the gaming experience. The corporate strategy of the Sony Group is to “get closer to people”, which in this case means getting closer to gamers. As a member Fnatic, we are eager to support and energize the gaming community.
Gaming Gear “INZONE
InZone is a brand of gaming gear for PC gamers. It sharpens senses and improves gaming skills. Sony offers gaming monitors and headsets that combine the latest technologies with its expertise in image and sound quality.
